VISMA ARENA
Visma Arena, previously known as Myresjöhus Arena, stands as a modern and multifunctional sports stadium in the city of Växjö, Sweden. Opened in 2012, the arena was developed to replace the outdated Värendsvallen and now serves as a key venue for both football and community events in Kronoberg County. It is the official home of Östers IF, one of Sweden’s historically significant football clubs.
Strategically located in the Arenastaden district, the stadium was built as part of an urban renewal initiative led by Växjö Municipality. Combining public support with private investments, the project was designed by Arkitektbolaget and constructed by Skanska. The architecture reflects Scandinavian minimalism, emphasizing clean lines, energy efficiency, and spectator comfort.
Visma Arena hosts matches across Sweden’s top football leagues and is also used for concerts, public gatherings, and cultural events. Its eco-friendly features, such as solar energy and LED lighting, have earned it recognition in sustainable building circles. The venue is also fully accessible, with dedicated facilities for disabled guests.
Beyond sports, Visma Arena holds a vital place in Växjö’s social fabric, supporting youth development, charity events, and local partnerships. With growing search interest and high satisfaction ratings among attendees, it continues to be a popular and evolving hub for sports and entertainment in southern Sweden.
TICKETS AT THE STADIUM
Yes, fans can purchase tickets directly at Visma Arena on matchday. Ticket booths are located near the main entrance and typically open a few hours before kickoff. However, for high-demand games, buying tickets online in advance through the Östers IF website is recommended.
Interested in Swedish stadiums? See this overview of stadiums in Sweden.
DISABLED ACCESS AND FACILITIES
Visma Arena is fully accessible for disabled visitors. The stadium includes wheelchair-friendly entrances, elevators, and designated viewing areas with clear sightlines. Accessible restrooms and parking spaces are also available, ensuring a comfortable experience for all guests.
BAG AND CAMERA POLICY
For safety reasons, large bags and backpacks are not allowed inside Visma Arena. Small handbags may be permitted after inspection. Professional camera equipment is generally restricted unless pre-approved. Security staff conduct checks at entry points to enforce these rules on matchdays.
FOUNDER AND KEY FIGURES
Visma Arena, originally known as Myresjöhus Arena, was conceived as part of a larger urban renewal project in the Arenastaden area of Växjö. The idea for the stadium emerged in the late 2000s when the municipality and Östers IF began discussions about replacing the aging Värendsvallen stadium. The project was driven by Växjö Municipality, with strong involvement from Östers IF and local developers. The construction was handled by Skanska, a leading Swedish construction company, and it was funded through public and private partnerships. The architectural design was executed by Arkitektbolaget, a Swedish firm known for combining functionality with Scandinavian minimalism.
HISTORY AND DEVELOPMENT
Construction of the stadium began in 2011 and was completed in just over a year. Visma Arena officially opened in September 2012 with a match between Östers IF and Hammarby IF. At the time, the stadium was known as Myresjöhus Arena, named after the housebuilding company Myresjöhus, which served as the naming rights sponsor. In 2019, the stadium was rebranded to Visma Arena after a new sponsorship agreement was signed with Visma, a leading business software provider.
Since its inauguration, Visma Arena has hosted numerous Superettan and Allsvenskan matches, as well as youth tournaments and local derbies. It has also been used for international friendlies and occasional women’s football fixtures. While primarily a football venue, the arena has hosted concerts and cultural events, making it a central hub for Växjö’s community activities.
LOCATION AND ACCESSIBILITY
Visma Arena is located in Arenastaden, a newly developed sports district in Växjö, southern Sweden. The area is easily accessible by car, bus, and train:
- By train: Växjö Central Station is just 2 kilometers away. From the station, local buses or a 20-minute walk through the city will get you to the stadium.
- By car: Located near Route 25 and Route 23, the stadium offers dedicated parking areas for over 500 vehicles. Matchday traffic is well-managed with support from local police and volunteers.
- By bus: Växjö’s city buses stop at Arenastaden, with direct lines from the city center and surrounding suburbs.
The stadium’s proximity to Linnaeus University also ensures easy access for students and faculty attending events.
ARCHITECTURE AND FACILITIES
Visma Arena reflects modern Scandinavian design principles—clean lines, efficient use of space, and a strong emphasis on sustainability. The stadium has a total capacity of 12,000 spectators, including approximately 10,000 seated places and 2,000 standing places. The four stands are covered and provide clear sightlines from all sections.
Key architectural and facility features include:
- VIP areas: The stadium offers premium hospitality lounges and business club areas for corporate guests.
- Media facilities: Equipped with press rooms, broadcast booths, and mixed zones for post-match interviews.
- Eco-friendly features: Solar panels on the roof supply part of the stadium’s energy needs. The facility also uses LED lighting and operates under Sweden’s Green Building certification.
- Accessibility: Fully wheelchair-accessible with ramps, lifts, and dedicated viewing areas.
VISITOR INFORMATION
Address: Storgatan 86, 352 46 Växjö, Sweden
Visitors can purchase tickets online through the Östers IF website or at the stadium ticket booths on matchday. Stadium tours are available upon request, offering a behind-the-scenes look at the team locker rooms, press zones, and the pitch.
A gift shop is open on matchdays, selling Östers IF merchandise, scarves, and collectibles. The stadium also features food and beverage kiosks offering a mix of traditional Swedish snacks and modern fast food options.
Nearby attractions include the Växjö Lake promenade, the Swedish Glass Museum, and Linnaeus Garden.
DATA INSIGHTS AND POPULARITY
According to Semrush and Google Trends data, Visma Arena has seen a steady increase in online search interest, particularly during major fixtures involving Östers IF. Fan engagement on social media platforms such as Instagram and Facebook shows high interaction rates, especially among users aged 18–35 in southern Sweden.
Compared to other stadiums in Sweden, Visma Arena ranks mid-tier in terms of total attendance but scores highly in satisfaction surveys. Fans often cite its clean facilities, easy access, and family-friendly environment as key strengths.
CULTURAL SIGNIFICANCE AND COMMUNITY IMPACT
Visma Arena plays a central role in Växjö’s sports culture. Östers IF, a club with a strong historical legacy, draws fans from across Kronoberg County. The local fan base is known for its passionate yet respectful support, creating a welcoming atmosphere during matches.
Beyond sports, the stadium is used for community events, school tournaments, and charity matches. It plays a key role in Växjö Municipality’s sports development programs, especially for youth and grassroots football. The arena also participates in gender equality campaigns and partners with local NGOs for social initiatives.
FACT SECTION
| Fact | Details |
|---|---|
| Stadium Name | Visma Arena |
| Previous Name | Myresjöhus Arena |
| Year Built | 2012 |
| Capacity | 12,000 |
| Home Team | Östers IF |
| Location | Växjö, Sweden |
STADIUMINSIGHT RATING: 4.5 STARS
- Accessibility: Excellent transport links and city integration.
- Community atmosphere: Strong local support and events.
- Historical heritage: New stadium but deep club history.
- Visitor satisfaction: High rankings in fan surveys and reviews.
NICE TO KNOW
- The stadium roof is partially transparent to allow natural light onto the pitch.
- Used as a case study in Swedish architectural sustainability programs.
- Hosts annual youth football tournaments with teams from across Europe.
- One of the few stadiums in Sweden with built-in solar panels.
- Named after the Norwegian tech company Visma in 2019.
For more in‑depth information on this topic, see the resources linked below, which provide additional insights and explanations.
Dictionary – Stats & Records
Dictionary – Stadiums & Arenas
Dictionary – Sports & Leagues
Dictionary – Fans, Tickets & Matchday
Dictionary – Equipment & Gear
Official stadium location
Arenagatan 23, 352 46 Växjö, Sweden
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Visma Pulse
ATMOSPHERE, TRADITIONS, AND FAN CULTURE
Matchdays at Visma Arena are a sensory overload — buzzing voices, sizzling food stalls, the scent of pine from nearby forests, and a symphony of chants rising from the stands. For Östers IF supporters, it’s not just about football; it’s a sacred ritual. From early morning, fans gather in Arenastaden, sipping coffee from thermoses wrapped in club stickers while kids trade football cards near the East Front mural.
The “East Front” supporter group, formed in 1992, is the lifeblood of the atmosphere. Their pre-game march, complete with drums, flares, and banners, winds through central Växjö and culminates at the South Stand — Södra Stå. Here, they lead the charge in choreographed chants, waving massive flags that narrate the club’s proud history. One popular chant, “Vi följer dig var du än går” (We follow you wherever you go), echoes like a promise across generations.
Inside the stadium, the vibe intensifies. The South Stand is a cauldron of passion — fans stomp to create a thunderous beat, and kids in face paint mimic their parents’ chants. The tifo displays are legendary, often handcrafted for weeks in advance. One of the most iconic was in 2017, featuring a 20-meter-wide banner of club legend Tommy Svensson crowned by the words, “Vår Stolthet, Vår Historia” (Our Pride, Our History).
Visma Arena, though modern with its clean lines and glass panels, still pulses with old-school charm. Many locals still affectionately call it “Myresjöhus Arena,” a nod to its former name. It’s that blend — sleek design and gritty football culture — that gives Visma its unique soul.
STADIUM CLUB SONG AND CHANTS
CLUB SONG: “VI ÄR ÖSTER”
Played just before kickoff, “Vi Är Öster” is sung with scarves raised and voices united. The bond it creates is electric — even first-timers can’t help but join in after a few lines.
Vi är Öster, vi står kvar
Röda hjärtan, år efter år
På Värends mark vi hör hemma
Vi ger aldrig upp, vi glömmer aldrig var
Bonus Verse
Från Smålands skogar till varje plan
Vi kämpar tillsammans, vi står som en man
Med passion i blodet, vår eld brinner klar
Vi är Öster – vår dröm, vårt svar
CHANT: “ÖÖÖSTER!”
A fan favorite, this chant ignites the crowd at kickoff and after goals:
Leader: “VI ÄR?”
Crowd: “ÖÖÖSTER!”
Leader: “VI ÄR?”
Crowd: “ÖÖÖSTER!”
All: (clapping rhythmically) “VI ÄR ÖÖÖSTER!”
More Fan Favorites
- “Småland Stolthet”: Sung during away matches to assert regional pride
- “Alla Till Arenan”: A rally cry chant during derby weeks
- “Tommy, Tommy Svensson”: A nostalgic chant for the club’s greatest player
MEMBERSHIP BENEFITS AND FIXED SEATS
Östers IF offers tiered memberships designed to reward loyalty and enhance matchday experiences. Whether you’re a die-hard in the South Stand or a family in the East Pavilion, there’s a package that fits.
| Membership Type | Price (SEK) | Key Features |
|---|---|---|
| Standard | 1,450/year | Reserved seat, merchandise discount, priority booking |
| Premium | 2,200/year | VIP lounge access, player Q&A invites, early access to kits |
| Family | 3,200/year | 4 seats, kids club membership, mascot meet-ups |
| Youth | 600/year | Access to Öster Academy days, free match tickets |
Exclusive Perks for Members
- 10–20% off all fan gear at the official Östers IF store
- First access to derby and playoff tickets
- Custom welcome kits with scarves, pins, and stickers
- Stadium tours and locker room access during members-only events
FACT OVERVIEW – GOOD TO KNOW
- Classic Threads: 1977 replica kits sell out every year
- Popular User: “VaxjoViking” – famous for posting retro matchday programs
- Famous Memes:
- “Värendsvallen never dies” – nostalgia for the old stadium
- “Section D4 is magic” – every game there ends in a win
- “ÖÖster till döden” (Öster till death) – tattooed on more than one die-hard fan
- Legendary Match: 2012 opener vs. Hammarby IF — 11,000 fans packed in
- Notable Event: “Öster Cup” – a youth tournament drawing teams from all over Sweden
- Design Highlight: Transparent roof lets in sunlight, reducing energy use
- Stadium Folklore: A fan who sat in D4 every game from 2006–2016 claims Öster never lost when he brought his lucky scarf
COMMUNITY VALUE
Visma Arena isn’t just a stadium — it’s Växjö’s heartbeat. On any given day, it buzzes with activity: school tours, charity events, and local football clinics. Generations gather here. Grandparents tell stories of Östers IF’s league titles while their grandchildren dream of donning the red and blue.
It’s also a symbol of inclusion. Visma Arena actively supports gender equality in sport, hosts refugee integration programs, and powers matchdays with solar panels. Even non-football fans admire its role in shaping Växjö’s identity.
Here’s what fans say:
“This place raised me. I met my wife in the East Stand. Our kids now sing the same songs we did.”
– Johan Eriksson, lifelong Öster supporter“When I lost my job, the club’s community arm helped me find new work. It’s more than football here.”
– Fatima Larsson, local resident and East Front volunteer“My son wore his first Öster kit at six months. Now he’s in the youth academy. It’s a full-circle life.”
– Peter Nordin, father and former Öster youth player
For updates on community programs and match schedules, visit the official club website.
SOURCE REFERENCES
FAQ – VISMA ARENA
Can I buy tickets at the stadium on the day of the match?
Yes, tickets can be purchased directly at the stadium on matchday. The ticket booths are located near the main entrance and typically open a few hours before kickoff. These booths accept major credit cards and, in many cases, mobile payments, making it convenient for fans arriving without pre-booked tickets.
However, for high-demand matches or rivalry games, it’s strongly recommended to purchase tickets in advance. Buying online through the official Östers IF website ensures availability and can help you avoid long queues on the day.
If you’re planning to buy tickets at the stadium:
– Arrive at least 1–2 hours before the match starts to avoid last-minute rush.
– Bring a valid photo ID if you’re picking up pre-booked tickets.
– Be prepared for security checks before entering the grounds.
Children under a certain age may enter for free or at a reduced rate, depending on the event. Check the club’s ticketing policy for specific age-related discounts.
Are there wheelchair-accessible areas and facilities for disabled visitors?
Yes, the stadium is fully equipped to accommodate guests with disabilities. Wheelchair-accessible seating areas are strategically placed to provide clear views of the pitch and are located near accessible restrooms and exits.
Entrances are designed to be step-free and doorways are wide enough for wheelchair access. Elevators are available for reaching higher levels, and ramps are installed throughout key areas to ensure smooth movement.
Key accessible features include:
– Designated parking spaces near the main entrance for vehicles with disability placards.
– Accessible restrooms with support rails and space for caregivers.
– Staff assistance available at entry points for those needing help.
Guests with disabilities are encouraged to notify the stadium in advance if special accommodations are needed. Companion seating is usually available next to wheelchair areas.
What items are allowed inside the stadium on matchdays?
To ensure safety and comfort for all attendees, certain rules apply to what you can bring into the stadium. Small personal bags such as handbags or waist packs are generally permitted, but they must pass through a security inspection at the gate.
Large bags, backpacks, and suitcases are strictly not allowed. There are no locker facilities available, so it’s best to leave such items at home or in your vehicle.
Regarding photography equipment:
– Mobile phones and compact cameras are allowed for personal use.
– Professional cameras with detachable lenses or tripods require special permission.
– Drones, selfie sticks, and audio recording devices are not permitted.
Security staff are stationed at all gates and conduct bag checks and body scans to enforce these regulations. Arriving early helps avoid delays at the entrance.
How do I get to the stadium using public transportation?
The stadium is well connected by public transport, making it easy to reach from various parts of the city. If you’re arriving by train, Växjö Central Station is just 2 kilometers away. From there, you can either walk for around 20 minutes or take a local city bus heading toward Arenastaden.
City buses run frequently and stop directly at Arenastaden, the sports district where the stadium is located. Bus schedules are typically adjusted on matchdays to accommodate extra traffic.
For best results:
– Use a travel planner app to check real-time bus arrivals.
– Purchase your bus ticket in advance or use a mobile ticketing app.
– Allow extra time during high-attendance events.
There are also taxi stands near the station and stadium, and rideshare services operate throughout Växjö, offering another convenient option for visitors.
What parking options are available for visitors arriving by car?
The stadium offers several designated parking areas for visitors arriving by car. These lots are located near the venue and can accommodate over 500 vehicles. On matchdays, traffic flow is managed by local police and stadium staff to ensure smooth entry and exit.
Accessible parking spots are available for vehicles displaying an official disability permit. These are located closest to the main entrance and offer level access to the stadium.
Tips for parking:
– Arrive early to secure a good spot, especially during high-attendance events.
– Follow signage and staff instructions to avoid congestion.
– Parking fees may apply; check the official website or signage on-site for current rates.
Street parking in the surrounding area is limited and may be subject to residential restrictions, so it’s best to use official lots whenever possible.
Are stadium tours available and how can I book one?
Yes, guided stadium tours are offered and provide a behind-the-scenes look at the venue. These tours typically include access to areas not open to the public on matchdays, such as the locker rooms, press area, and the players’ tunnel.
To book a tour:
– Visit the official Östers IF website and look for the stadium tour section.
– Choose from available dates and complete your booking online.
– Tours must usually be booked in advance and may require a minimum number of participants.
Tours are available in Swedish, and English-language tours may be offered upon request. They are suitable for individuals, families, or school groups.
Remember to arrive on time and wear comfortable footwear, as the tour involves walking and stairs.
What food and drink options are available inside the stadium?
Inside the stadium, visitors will find several food and beverage kiosks offering a mix of traditional Swedish snacks and modern fast food. Common options include grilled sausages, hamburgers, fries, and vegetarian alternatives. Beverages include soft drinks, coffee, and water.
Food stands are located near all major seating areas and are open from the time gates open until shortly after the match ends. Payment is typically cashless, with most kiosks accepting credit cards and mobile payments.
Additional tips:
– Arrive early to avoid long lines at food stands.
– Allergy-friendly and vegetarian items are usually marked clearly.
– Outside food and drink are not permitted, except for medical or dietary reasons.
During large events, temporary stalls may be added to handle increased demand.
Is there a gift shop and what kind of merchandise is sold?
Yes, there is a gift shop open on matchdays where fans can purchase official merchandise. The shop is located near the main entrance and operates before, during, and shortly after the match.
Popular items include:
– Team jerseys and scarves
– Branded caps and beanies
– Keychains, mugs, and other collectibles
– Limited-edition items and seasonal gear
The shop accepts card payments and often has special promotions for big matches or holidays. Sizes for clothing typically range from children’s to adult XL.
If you’re unable to attend in person, merchandise is also available online through the official Östers IF web store.
What is the history behind the stadium’s construction and name change?
The stadium was originally known as Myresjöhus Arena and was part of a larger urban development initiative in Växjö. Planning for the venue began in the late 2000s when local authorities and Östers IF sought to replace the aging Värendsvallen stadium.
Construction began in 2011 and was completed in just over a year. The first match was played in September 2012. The initial name came from Myresjöhus, a housing company that held the naming rights during the early years.
In 2019, the stadium was renamed Visma Arena after a new sponsorship deal with the Norwegian software company Visma. The change reflected a broader push to modernize the stadium’s branding and commercial partnerships.
The stadium continues to serve as a central venue for sports and community events in Växjö, maintaining strong ties to its founding purpose.
Are there any special accommodations for fans with visual or hearing impairments?
Yes, the stadium includes features to support fans with visual or hearing impairments. While specific assistive technologies may vary by event, staff are trained to assist guests with sensory or mobility needs.
For visually impaired guests:
– Guide dogs are allowed inside the stadium.
– Staff can help with seating and orientation upon request.
For hearing-impaired visitors:
– Reserved seating near scoreboards for better visual access to match updates.
– Some events may provide sign language interpretation or subtitles on displays.
To ensure the best experience, it’s recommended to contact the stadium’s guest services team in advance. This allows staff to prepare any necessary accommodations and ensure a smooth visit.