GULDFÅGELN ARENA
Guldfågeln Arena is a modern football stadium located in the coastal city of Kalmar, in southern Sweden. Opened in 2011, the arena has quickly become a key part of the region’s sports landscape, serving as the home ground of Kalmar FF, a club with a strong presence in Allsvenskan, Sweden’s top football division. Designed with contemporary Scandinavian aesthetics, the stadium offers fans a comfortable and accessible matchday experience.
With a seating capacity of over 12,000, Guldfågeln Arena was built to replace the aging Fredriksskans IP and to better accommodate the club’s growing fanbase following its domestic success, particularly after Kalmar FF’s league title win in 2008. The collaboration between local authorities, private investors, and the stadium’s title sponsor, Guldfågeln AB, reflects a strong regional commitment to sports infrastructure and community development.
Strategically positioned near shopping centers and transportation routes, the stadium is easy to reach for both local residents and visiting supporters. It boasts eco-friendly features and modern amenities such as VIP seating, press facilities, and covered stands. The venue is also used for concerts, youth programs, and community events, making it a cultural hub in addition to a sports venue. This article offers a detailed look at Guldfågeln Arena’s history, architecture, accessibility, and its role in Kalmar’s social and athletic life.
FOOD AND DRINK OPTIONS
Guldfågeln Arena offers a variety of food and beverage stands throughout the concourse. Fans can enjoy classic stadium fare such as hot dogs, burgers, candy, and soft drinks. Local specialties and coffee are also available. VIP sections feature expanded catering menus and table service options.
Interested in Swedish stadiums? See this overview of stadiums in Sweden.
FREE WIFI AVAILABILITY
The stadium provides free WiFi for visitors, making it easy to stay connected during matches or events. Access details are usually displayed on signs inside the arena. Signal strength is generally strong in seated areas, though speeds may vary during peak usage times.
AWAY FAN TICKETS
Away supporters can purchase tickets through their own club’s ticketing service or via Kalmar FF’s official ticket platform. A designated away section is reserved at Guldfågeln Arena, and ticket availability depends on the visiting team and matchday demand. Early booking is advised for high-profile fixtures.
FOUNDER AND KEY FIGURES
Guldfågeln Arena was developed by Kalmar FF in collaboration with Kalmar Municipality and private investors. The main contractor was Peab, one of Sweden’s leading construction firms. The stadium’s primary sponsor, Guldfågeln AB—a major producer of poultry products in Sweden—acquired naming rights in a deal that reflects both local business support and sports enthusiasm. The project brought together regional stakeholders committed to building a new, modern home for football in Kalmar.
HISTORY AND DEVELOPMENT
Before Guldfågeln Arena, Kalmar FF played at Fredriksskans IP, a traditional but outdated stadium. Discussions about a new stadium began in the early 2000s, especially after Kalmar FF experienced success in Allsvenskan, including their 2008 championship win. Planning for the new venue started in earnest in 2009, and construction commenced in 2010. The stadium was inaugurated on April 11, 2011, with Kalmar FF playing Djurgårdens IF in the opening match. The new arena quickly became a central part of the city’s sports and cultural scene.
KEY EVENTS
- First Match: April 11, 2011 – Kalmar FF vs. Djurgårdens IF
- Notable Concerts: Artists such as Gyllene Tider and Kent have performed here
- UEFA Matches: Hosted qualifying matches for European competitions
LOCATION AND ACCESSIBILITY
Guldfågeln Arena is located in the Hansa City district of Kalmar, near major shopping areas and only a few kilometers from the city center. This makes it easy to access by car, bicycle, or public transport. The stadium is strategically placed near the E22 highway and has direct bus connections from Kalmar Central Station. Ample parking and bicycle stands are available around the venue.
ADDRESS
Guldfågeln Arena, Trångsundsvägen 40, 393 56 Kalmar, Sweden
ARCHITECTURE AND FACILITIES
The stadium was designed by Arkitektbyrån AB, with a focus on creating an intimate and modern football environment. It features a rectangular bowl-style layout, ensuring excellent sightlines from every seat. The roof covers all spectators, offering protection from southern Sweden’s often unpredictable weather conditions.
KEY FEATURES
| Feature | Details |
|---|---|
| Total Capacity | 12,150 |
| VIP Seats | 800+ |
| Press Boxes | Modern media facilities |
| Eco Features | Low-energy lighting, local materials |
VISITOR INFORMATION
Visitors to Guldfågeln Arena can enjoy a range of amenities. The stadium offers guided tours that include locker rooms, press facilities, and the pitch area. A fan shop is available onsite, selling Kalmar FF merchandise. Nearby, the Hansa City shopping area offers dining, cafes, and entertainment options.
HOW TO GET THERE
- By Car: Take E22 and exit at Kalmar Öland Airport/Hansa City exit
- By Bus: Lines 404 and 405 stop near the stadium
- By Train: 10 mins by taxi or bus from Kalmar Central Station
DATA INSIGHTS AND POPULARITY
According to Semrush and Google Trends data, Guldfågeln Arena sees consistent search interest, particularly during the Allsvenskan season and major concerts. Its average matchday attendance ranges between 6,000-8,000, which is above average for Swedish clubs of similar size. Compared to other regional stadiums like Örjans Vall or Borås Arena, Guldfågeln Arena performs strongly in online visibility and fan engagement.
CULTURAL SIGNIFICANCE AND COMMUNITY IMPACT
Guldfågeln Arena is more than just a football stadium; it is a cultural hub. Kalmar FF’s supporter culture is passionate and family-friendly. The arena also hosts youth tournaments, school visits, and community outreach programs. It plays a vital role in promoting sports and well-being in the region. The club’s rivalry with Östers IF is one of the major attractions during the season.
FACT SECTION
- Capacity: 12,150
- Opened: 2011
- Home Club: Kalmar FF
- Tickets: Available via Kalmar FF website or onsite box office
- Surface: Natural grass
STADIUMINSIGHT RATING: 4.5 STARS
Guldfågeln Arena earns a strong 4.5 out of 5 stars. It combines modern facilities, ease of access, and a strong community presence. While its size limits hosting larger international fixtures, it delivers a high-quality experience for domestic matches and events.
NICE TO KNOW
- Named after a local poultry brand sponsoring the stadium
- Kalmar FF’s youth academy is based at the arena complex
- The stadium is just 10 minutes from the Baltic Sea
- Hosts annual school tournaments in spring and summer
- LED screen used for replays and fan messages
For more in‑depth information on this topic, see the resources linked below, which provide additional insights and explanations.
Dictionary – Stats & Records
Dictionary – Stadiums & Arenas
Dictionary – Sports & Leagues
Dictionary – Fans, Tickets & Matchday
Dictionary – Equipment & Gear
SOURCE REFERENCES
Official stadium location
Guldfågeln Arena, Trångsundsvägen 40, 393 56 Kalmar, Sweden
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Kalmar Culture
Guldfågeln Arena isn’t just a stadium—it’s a living, breathing heartbeat of Kalmar FF. Every matchday transforms the modest southern Swedish city into a sea of red and white. Fans from across Småland and beyond converge on Kalmar, turning a routine football fixture into a cultural event. The build-up begins hours before kickoff: supporters line up outside the arena, tailgating with grilled korv and cinnamon buns, waving hand-painted banners, and singing club songs that echo with decades of pride.
Even with just 12,000 seats, the compact bowl design of Guldfågeln Arena amplifies every chant, whistle, and cheer. When the home crowd rises in unison, it’s not just loud—it’s seismic. It’s here that Kalmar FF supporters, known for their loyalty and creativity, show why they’re among the most passionate in the Allsvenskan.
Stadium Club Song and Chants
Classic Song – “Vi är Kalmar FF”
Few moments in Swedish football compete with the pre-match rendition of “Vi är Kalmar FF.” As the speakers blast the club anthem, fans stand shoulder to shoulder, scarves raised, and voices united. It’s a ritual that sends chills down spines—home and away.
“Vi är Kalmar FF, vi står här igen
I rött och vitt, vårt hjärta och vår vän
Vi bär vår stolthet, vi bär vår tro
Vid Guldfågeln står vi alltid, vi ger aldrig ro!”“Vi sjunger för staden, vi sjunger för lag
Vi slåss för varandra, dag efter dag
Från Öland till Småland, vår kärlek är sann
Vi är Kalmar FF – vi står som en man!”
Iconic Chant – “Heja Kalmar”
- Chanted by all stands but led by the ultras in “Sektion E”
- Used to rally the team during crucial moments like corners and late comebacks
Chant: “HEJA KALMAR! HEJA KALMAR! HEJA KALMAR FF!”
This chant, simple and primal, often echoes well beyond the final whistle. It’s the sonic boom of Kalmar pride—and it rattles even the most seasoned opponents.
Additional Fan Chants
- “Alla till arenan!” – Pre-match call to arms posted across fan forums and social media
- “Rött & Vitt – Kalmar är mitt!” – Popular during derby matches
- “Sektion E till döden!” – Declaration of loyalty to the iconic fan section
Membership Benefits and Fixed Seats
Becoming a Kalmar FF member is more than a transaction—it’s a badge of honor. Fans who sign up receive exclusive perks and become part of a tight-knit football family.
Membership Tiers
| Tier | Price (SEK) | Includes |
|---|---|---|
| Standard | 1,950 | Access to all home matches, fixed seat, 10% merch discount |
| Premium | 3,200 | All Standard perks + club scarf, VIP lounge access for 3 matches, early stadium entry |
Fan Bundles and Specials
- “Rödvit Paketet” – Includes personalized jersey + signed poster (Premium only)
- Fixed Seat Loyalty – Fans can renew the same seat every season
- Junior Memberships – Discounted youth tickets + Kalmar FF backpack
- Supporter Card – Pre-paid food and merch card with bonus SEK reloads
Fact Overview – Good to Know
- Classic Threads: 2008 championship jersey still worn by veteran fans
- Popular Forum Users: “RödvitLegend” and “KalmarKungen” post match analysis and memes
- Fan Jokes & Memes:
- “Trångsundsvägen Traffic Jam” – Eternal parking struggle near the arena
- “Peab the Builder” – Inside joke on construction delays at the arena
- “Sektion E Sunscreen Fail” – Fans roasting in the uncovered suntrap every July
- “The 89th Minute Curse” – Running joke about conceding late goals
- Legendary Matches: 3–0 vs Malmö FF (2012), 2–1 comeback vs AIK (2019)
- Notable Events: U21 Sweden vs Iceland (2016), Kalmar FF Legends Game (2022)
- Fan Section: Sektion E is the heartbeat of home support
- Match Ritual: Fans raise scarves and sing in the 55th minute — symbolizing rebirth in 1965
Community Value
Guldfågeln Arena isn’t just where football happens—it’s where Kalmar lives. On matchdays, it becomes a town square, a family reunion, and a stage for lifelong memories. From toddlers in Kalmar FF onesies to 80-year-olds who remember the club’s founding era, the stadium unites generations in red and white.
Kids grow up idolizing players like Henrik Rydström, while parents volunteer at youth matches. Local schools organize field trips to the arena, and weddings have even been hosted pitchside. It’s more than football—it’s a way of life.
Fan Testimonials
“My grandfather brought me to my first Kalmar FF game in 1995. Now I bring my daughter. Three generations in Sektion E—it doesn’t get better.”
– Lars H., 39, Kalmar
“I moved here for university and stayed because of Kalmar FF. The community welcomed me like family.”
– Fatima J., 26, Växjö
“When you hear 12,000 voices singing in perfect harmony before kickoff, you realize—it’s not just a club. It’s a home.”
– Johan M., 51, Nybro
For more information on membership, tickets, and match schedules, visit the Kalmar FF official website.
Source References
FAQ – GULDFÅGELN ARENA
Where can I find food and drink stands inside the stadium?
Food and drink stands are located throughout the main concourse of the stadium, making them accessible from all seating sections. As you enter the venue, follow the signs posted near entrances or ask a staff member for directions to the nearest food kiosk.
Common offerings include traditional stadium favorites such as hot dogs, hamburgers, candy, and soft drinks. In addition to these, visitors will also find local specialties unique to the region, like Swedish sausages and pastries. Coffee is widely available, and some stands also offer vegan or vegetarian options.
VIP ticket holders have access to exclusive areas with expanded menus, where items may include gourmet dishes and alcoholic beverages. These premium zones also offer table service.
Food lines can be long during halftime, so visiting before the match or during quieter periods can save time.
Is there free WiFi available during events?
Yes, free WiFi is available for all guests during events. The network is designed to be accessible across the seating areas, concourses, and VIP lounges. This service allows fans to stay connected, check scores, share photos, and access digital tickets or event information.
To connect, look for signage within the stadium that displays the WiFi name (SSID) and access instructions. No password is usually required, but you may need to accept terms of use on a login screen.
Signal strength is generally strong in most areas, although speeds may slow during peak usage times, especially at halftime or after a goal. For the best experience, consider using the WiFi early or in less crowded areas.
If you have trouble connecting, stadium staff are typically available nearby to assist you.
How can away team fans buy tickets for a match?
Away fans can purchase tickets through two main sources: their own club’s ticketing service or the official Kalmar FF website. For most league matches, the away team is allocated a specific number of tickets for a designated section within the stadium.
Visiting supporters are seated in a separate area to ensure safety and comfort. This section is clearly marked and often has its own entrance, restrooms, and concessions.
Ticket availability depends on demand and the profile of the match. For popular fixtures or local derbies, tickets may sell out quickly, so early booking is strongly recommended. It’s best to check with your home club first, as they may have priority access or bundled travel options.
Bring a valid ID and your ticket confirmation, whether digital or printed, on matchday. Security checks are standard at entry, particularly for away fans.
What are the public transportation options to reach the stadium?
The stadium is easily accessible by multiple modes of public transportation. Visitors can take bus lines 404 or 405, which stop just a short walk from the venue. These buses connect directly from Kalmar Central Station, making it convenient for those arriving by train.
If you’re coming by train, you can reach Kalmar Central Station and then take a 10-minute taxi or hop on one of the local bus lines mentioned above. Buses typically run more frequently on matchdays and during large events.
For accurate schedules, check the regional transit authority’s website or use a transit app that includes Kalmar’s network. Make sure to plan your return journey in advance, especially for evening events.
If you have a disability, Kalmar’s buses are equipped with low floors and space for wheelchairs, providing accessible transport to the venue.
Are there accessible seating and services for visitors with disabilities?
Yes, the stadium offers accessible seating and services for visitors with disabilities. Designated wheelchair-accessible areas are available throughout the venue, and these provide clear sightlines and proximity to accessible restrooms.
To book accessible seating, it’s best to contact the ticket office directly or use the official ticketing platform, which includes an option to select disability-friendly sections. Companion seating is typically available alongside.
Accessible restrooms are located near these seating areas and are clearly marked. Staff members are trained to assist visitors with mobility needs and can provide guidance on the best routes through the venue.
If you require additional assistance, such as help with entering the arena or using the lift, contact the stadium in advance to make arrangements. For those using public transport, most local buses are accessible and stop close to the stadium.
Can I park my car or bicycle near the venue?
There is ample parking available around the stadium, with several lots located within walking distance of the main entrances. Parking is generally free or low-cost, but it can fill up quickly on matchdays.
To access the vehicle parking, follow the signs from the E22 highway and exit at Kalmar Öland Airport/Hansa City. Arrive early for the best spots, and be prepared for some traffic delays before and after the event.
For cyclists, there are dedicated bicycle stands located near all major entrances. These are free to use and monitored by stadium staff during larger events.
If you’re using a mobility aid or require accessible parking, designated spaces are located closest to the venue. You may need to show a valid disability parking permit to access these areas.
What kind of events are hosted besides football matches?
The stadium hosts a variety of events beyond football, making it a year-round venue for sports and entertainment. In addition to Kalmar FF home games, the arena has hosted concerts, community festivals, and cultural programs.
Notable artists such as Gyllene Tider and Kent have performed at the venue, with concerts typically taking place during the summer months. The facility is equipped with a stage setup and sound systems suitable for major productions.
Community-focused events include youth tournaments, school visits, and seasonal festivals. The arena also supports outreach programs that promote health, physical education, and engagement through sports.
To find out what’s happening, check the event calendar on the club’s official website or follow local event pages for updates.
Are there guided tours available for visitors?
Yes, guided tours of the stadium are available and offer a behind-the-scenes look at the venue. These tours typically include visits to the locker rooms, press facilities, VIP lounges, and even a walk onto the pitch area.
Tours are available on non-match days and must usually be booked in advance. Group sizes may be limited to ensure a quality experience for all.
The tours are informative and suitable for all ages. They often highlight the history of Kalmar FF, the stadium’s architecture, and details about its construction and eco-friendly features.
For those requiring extra assistance, such as wheelchair access, the tour route can be adjusted. Be sure to mention any specific needs when booking.
How can I buy official team merchandise on matchday?
Official team merchandise is sold at the fan shop located inside the stadium complex. The shop is open on matchdays and also during select hours on non-event days.
Merchandise includes jerseys, scarves, caps, and accessories featuring Kalmar FF branding. There are also seasonal items, such as jackets or limited-edition collectibles.
Payment can be made by card or mobile payment methods. Some items may also be available at smaller kiosks around the stadium, especially during high-attendance events.
If you use a wheelchair or have mobility concerns, the fan shop is accessible via flat entryways, and staff are available to assist as needed.
What should I know before attending an event with children?
Attending an event with children is easy and family-friendly. The stadium is designed with safety and convenience in mind, making it suitable for all ages.
Family sections are available in some seating areas, offering a less rowdy atmosphere and proximity to restrooms and food stands. Restrooms include baby-changing facilities.
Noise levels can be high during matches or concerts, so consider bringing ear protection for younger kids. It’s also a good idea to arrive early to avoid crowds and get settled before the event begins.
Children under a certain age may qualify for discounted tickets or free entry, depending on the event. Always check ticketing policies in advance and bring identification if required.