The entrance for away supporters at Bravida Arena is located at the north end of the stadium. This area is specifically designed to accommodate visiting fans with dedicated facilities to ensure a secure and comfortable experience.

When arriving at the stadium, visitors should look for signs labeled for ‘away supporters.’ Stewards will be present on matchdays to help direct fans to the correct entrance. Upon arrival, away fans will pass through separate ticket and security checks. This helps streamline access and maintain safety for both home and visiting fans.

Once inside, seating for away supporters is also segregated from the home crowd. This ensures a clear division and reduces potential conflicts. Fans are encouraged to arrive early to avoid queues, especially during high-profile matches.

There are no public lockers, so only bring items that comply with stadium rules. All personal belongings are subject to inspection at the gates.

To reach the stadium using public transport in Gothenburg, the most convenient option is to take a tram. Tram lines 5, 6, and 10 all stop at Wieselgrensplatsen, which is about a 10-minute walk from the venue.

Gothenburg’s public transport network, operated by Västtrafik, provides real-time updates via its app and website. This makes it easy to plan your trip based on current traffic and tram schedules. In addition to trams, several local bus lines also serve the Hisingen district where the stadium is located.

If you’re coming from the city center, trams typically run frequently, especially on matchdays. You can purchase a single-use ticket via the Västtrafik To Go app, at kiosks, or using contactless payment on board.

Allow extra time before the game, as transport can be busier than usual. Return trams can also be crowded after the match, so consider waiting a few minutes if you prefer a more relaxed journey.

When attending a match, it’s important to be aware of the stadium’s bag and security policy. Small bags, such as handbags or small backpacks, are generally permitted but will be inspected at the entrance.

Large backpacks, suitcases, or bulky items may be refused entry or require additional checks. For security reasons, lockers or storage facilities are not provided on-site. As a result, any items not allowed into the stadium must be left elsewhere.

Avoid bringing the following:
– Large bags or luggage
– Glass bottles or cans
– Alcohol, weapons, or flammable materials
– Noise devices (unless approved by the club)

All visitors are subject to a bag and body check by security personnel before entering. To reduce waiting time, it’s best to travel light—bring only essentials like your ticket, phone, and weather-appropriate clothing.

If you’re unsure whether an item is allowed, check the club’s official website or contact support before your visit.

Yes, visitors with disabilities will find that the stadium is designed with accessibility in mind. The venue includes ramps, elevators, and clearly marked areas for wheelchair users.

Accessible seating is available and positioned in locations that offer clear sightlines to the pitch. These areas are integrated into the stands, allowing fans with mobility aids to enjoy the game alongside other spectators. Companion seating is typically included, but it’s advisable to book these seats in advance through the official ticket portal to ensure availability.

There are also accessible restrooms and entrances at ground level. Staff and stewards are trained to assist visitors with disabilities, and signage throughout the venue helps guide you to the correct areas.

For those arriving via public transport, the nearest tram stop (Wieselgrensplatsen) is wheelchair-friendly. The walk from the stop to the stadium is paved and relatively flat.

If you have specific accessibility needs, it’s best to contact the club’s customer service before your visit to arrange any required accommodations.

Parking around the venue is limited, so it’s important to plan ahead if you’re driving to a match. There are a few small lots near the stadium, but these can fill up quickly, especially on matchdays.

Additional parking is available in nearby public lots within walking distance. These may include schoolyards or commercial car parks that open for event use. Follow local signage or stewards’ directions to locate these spaces.

Most nearby streets are residential, and parking restrictions may apply. Always check local signs to avoid fines or towing. For convenience, some fans prefer to park farther away and take a tram or bus to Wieselgrensplatsen.

If accessibility parking is needed, spaces are provided close to the entrance for visitors with a valid disability permit. These are limited and offered on a first-come, first-served basis, so early arrival is recommended.

Use navigation apps like Google Maps or Parkopedia to check real-time parking availability.

Yes, you can usually buy tickets at the stadium on matchday, but availability depends on the event and demand. For popular fixtures or derby matches, tickets may sell out in advance, so it’s safer to book early through the club’s official website.

On matchday, the ticket office is typically open a few hours before kickoff. It’s located near the main entrance. Bring your ID or order confirmation if you’ve pre-booked and need to collect tickets.

Payment is usually accepted via card, and some windows may have mobile payment options. Cash is becoming less common, so check the stadium’s payment policy ahead of time.

Discounted tickets for seniors, students, or children may be available, but valid proof is required. If you need accessible seating, it’s best to reserve these in advance, as they may not be available at the last minute.

Lines at the ticket office can be long, so arrive early for the best chance to secure your seat.

Yes, food and drink are available at kiosks located throughout the stadium. These vendors typically sell standard stadium fare such as hot dogs, burgers, sandwiches, candy, and non-alcoholic beverages.

The selection may vary slightly depending on the event, but vegetarian-friendly options are usually available. Alcoholic beverages are not always sold during matches, depending on local regulations and event type. If served, alcohol is usually restricted to certain areas.

Queues can form during halftime, so consider visiting the concession stands before the game starts or during quieter moments. Payments at kiosks are generally cashless, with most accepting card or mobile payments.

Some areas, such as VIP sections, have dedicated catering services with a wider range of food and drink options.

Outside the stadium, there are also local cafes and food trucks nearby, especially on matchdays. These can be a good alternative if you prefer a wider selection or arrive early.

The stadium features a compact, all-seater layout with four covered stands surrounding the pitch. This design brings fans closer to the action, creating a lively atmosphere during matches.

The main stand houses VIP seating, press areas, and club offices. Opposite this is the general seating stand, which is often where season ticket holders sit. The two end sections are used for general admission and, in some cases, away supporters.

There are approximately 6,300 seats in total, with around 500 reserved for VIP guests. All seats are covered, providing shelter from rain or snow. Accessibility seating is available in multiple sections and is clearly marked.

There is no running track around the pitch, which helps maintain a close connection between players and fans. This setup enhances acoustics and sightlines.

Seating is assigned by ticket type, so always check your row and seat number when entering to avoid confusion.

Yes, the stadium is located in the Hisingen district, which offers several attractions worth visiting before or after a match. One of the most popular nearby spots is Keillers Park, a green space with walking trails and panoramic views from Ramberget hill.

Ramberget provides a scenic overlook of Gothenburg and is just a short walk from the venue. It’s a great place to relax or take photos before heading to the match.

Other nearby amenities include cafes, local shops, and residential parks. The area has a community feel, and it’s common to see families and locals out and about on matchdays.

If you’re interested in football culture, the club’s official fan shop is located inside the stadium. It sells team merchandise and is open on matchdays.

For longer visits, Gothenburg’s city center is easily reachable by tram, allowing you to explore museums, restaurants, and more after the game.

Yes, a fan shop is located inside the stadium and is operated by BK Häcken. The shop is open on matchdays and during select hours throughout the week, especially when the team is playing at home.

Visitors can purchase a wide selection of official merchandise, including jerseys, scarves, hats, jackets, and other apparel. There are also accessories like keychains, mugs, and souvenirs that make great gifts or keepsakes.

The shop often features limited-edition items, especially during special matches or club anniversaries. Prices vary depending on the item, and most forms of payment are accepted, including card and mobile pay.

If you’re looking for youth sizes or items for children, the store usually stocks a good variety. It’s a good idea to arrive before the match or during quieter periods to avoid queues.

For those who can’t visit in person, the club also operates an online store with international shipping options.