STRAWBERRY ARENA
Strawberry Arena, previously known as Friends Arena, is Sweden’s largest and most advanced multipurpose stadium. Located in the heart of Arenastaden in Solna, just north of central Stockholm, the venue has become a key landmark in Scandinavian sports and entertainment. Since its opening in 2012, the stadium has hosted major football fixtures, international concerts, national celebrations, and cultural events. Its adaptable structure and modern facilities make it a year-round destination for fans and tourists alike.
Originally named Friends Arena as part of a partnership with the anti-bullying organization Friends, the stadium was renamed in 2023 following a commercial agreement with the Norwegian-based Strawberry Group. The name change reflects a new era of branding while maintaining the stadium’s reputation as a community-focused venue.
Strawberry Arena is not only the home of AIK Fotboll and the Swedish national football team but also a centerpiece for large-scale entertainment events. From UEFA finals to Melodifestivalen, the stadium draws thousands of visitors each week. Its strategic location next to Mall of Scandinavia, combined with excellent public transport links, further enhances its status as a top destination in Sweden.
In this article, you’ll find a detailed overview of the stadium’s history, architecture, and cultural role. It also includes practical visitor information such as transport details, seating tips, food options, and accessibility features. Whether you’re planning a visit or simply want to learn more about one of Sweden’s most iconic venues, this guide provides an in-depth yet accessible resource.
Disclaimer
GETTING TO STRAWBERRY ARENA BY PUBLIC TRANSPORT
Strawberry Arena is easily reached via Stockholm’s public transport network. The closest stop is Solna Station, served by commuter trains and several bus lines. The metro’s Solna Centrum station is a 10-minute walk, and tram line 22 also stops nearby, making it convenient from most parts of the city.
Interested in Swedish stadiums? See this overview of stadiums in Sweden.
SEATING CAPACITY AND BEST SECTIONS FOR ATMOSPHERE
The stadium holds 50,000 fans for football matches and up to 65,000 for concerts. For the best atmosphere during AIK games, Norra Stå is the go-to section. It’s home to the most passionate supporters, known for coordinated chants and displays that energize the entire venue.
FOOD AND BEVERAGE OPTIONS INSIDE THE ARENA
Strawberry Arena offers a wide selection of food and drink throughout the concourses. Fans can choose from Swedish classics, burgers, hot dogs, and vegetarian options. Several kiosks and bars serve beer and soft drinks, with more upscale offerings available in VIP and hospitality areas.
FOUNDER AND KEY FIGURES
Strawberry Arena, initially known as Friends Arena, was inaugurated in 2012. Its construction was a collaborative initiative between the Swedish Football Association (SvFF), the City of Solna, Jernhusen, PEAB, and Fabege. The stadium’s strategic partnership with the anti-bullying organization Friends gave it its original name. In 2023, it was rebranded as Strawberry Arena after a new commercial partnership between the Norwegian Strawberry Group and the stadium’s management.
Key players involved in the arena’s inception include:
- Lars-Åke Lagrell – Former chairman of the Swedish Football Association
- Thomas Persson – CEO of PEAB during the construction phase
- Petter Stordalen – Founder of Strawberry Group, current naming sponsor
HISTORY AND DEVELOPMENT
Strawberry Arena was built to replace the aging Råsunda Stadium, which had been the home of the Swedish national football team since 1937. The construction began in 2009 and was completed in 2012, costing approximately 2.8 billion SEK. The stadium was officially opened on October 27, 2012, with a gala concert featuring Swedish artists. The first football match was Sweden vs. England on November 14, 2012, best remembered for Zlatan Ibrahimović’s stunning four-goal performance, including a 30-meter bicycle kick.
As a multipurpose venue, Strawberry Arena has hosted events such as:
- UEFA Europa League Final 2017 (Manchester United vs. Ajax)
- Melodifestivalen (Sweden’s Eurovision selection show)
- Concerts by international artists like Beyoncé, Bruce Springsteen, and Metallica
The stadium has also served as the home for AIK Fotboll and the Swedish national football team.
LOCATION AND ACCESSIBILITY
Strawberry Arena is located in Arenastaden, Solna, a suburb of Stockholm. It is part of one of the most modern urban developments in Sweden, with a mix of residential, commercial, and recreational facilities.
Address: Evenemangsgatan 31, 169 79 Solna, Sweden
Transport Options:
- Commuter Trains: Solna Station, 5-minute walk
- Metro: Solna Centrum, 10-minute walk
- Trams: Tvärbanan Line 22 stops nearby
- Buses: Multiple lines stop at Solna Station
- By Car: Easily accessible via E4 and E18 highways
Parking is available at the Mall of Scandinavia, which is adjacent to the stadium and can accommodate over 3,700 vehicles.
ARCHITECTURE AND FACILITIES
Strawberry Arena was designed by the architectural firm Berg Arkitektkontor in collaboration with Populous, a global leader in sports architecture. It features a retractable roof, making it suitable for year-round events regardless of weather.
Key Features:
- Seating Capacity: 50,000 for football, expandable to 65,000 for concerts
- Roof: Fully retractable in 20 minutes
- Skyboxes: 92 VIP boxes
- Press Facilities: Modern media center with space for 300 journalists
- Green Tech: Energy-efficient LED lighting and water recycling systems
The interior is modular, allowing for quick transformations between sports and entertainment setups. The seating is designed to ensure optimal sightlines from every section.
VISITOR INFORMATION
Visitors to Strawberry Arena can make use of several amenities and services designed to enhance the experience.
Tips for Visitors:
- Arrive early for security and ticket checks
- Tickets can be purchased via Ticketmaster or the AIK Fotboll website
- Stadium tours are available on non-match days
- Gift shop offers AIK and Swedish national team merchandise
- Accessibility features include elevators, adapted seating, and hearing loops
Nearby Attractions:
- Mall of Scandinavia – Sweden’s largest shopping center
- Friends Arena Museum – History of the stadium and Swedish football
- Haga Park – Historic royal gardens and walking trails
DATA INSIGHTS AND POPULARITY
According to Semrush analytics, searches for “Strawberry Arena” and “Friends Arena” average over 25,000 monthly combined from Sweden alone. The stadium ranks as the most searched sports venue in Sweden and consistently trends higher during match weeks and concerts.
| Metric | Strawberry Arena | Tele2 Arena |
|---|---|---|
| Monthly Search Volume (SE) | 25,000+ | 18,000+ |
| Capacity | 50,000 (65,000 concert) | 30,000 |
| Opening Year | 2012 | 2013 |
CULTURAL SIGNIFICANCE AND COMMUNITY IMPACT
Strawberry Arena is more than just a stadium; it is a cultural landmark. It has become a symbol of modern Sweden—blending sustainability, function, and inclusivity. The stadium promotes anti-bullying initiatives through its original partnership with Friends and maintains a strong connection with local youth programs and AIK community projects.
Fan culture at Strawberry Arena is known for its passionate supporters, especially during AIK matches. The “Norra Stå” section is the heart of the fanbase, where chants, flags, and coordinated displays bring the stadium to life.
FACT SECTION
- Capacity: 50,000 (football), 65,000 (concerts)
- Year Built: 2009–2012
- Home Clubs: AIK Fotboll, Swedish national teams
- Address: Evenemangsgatan 31, Solna
- Tickets: Ticketmaster.se or aikfotboll.se
STADIUMINSIGHT RATING: 4.5 STARS
Accessibility: Excellent public transport links and parking
Community Atmosphere: Strong supporter culture and inclusive outreach
Historical Heritage: Hosts key national and international events
Visitor Satisfaction: High ratings for facilities, views, and entertainment value
NICE TO KNOW
- Named “Strawberry Arena” after a 2023 rebranding deal
- Roof can close in under 20 minutes
- Hosted one of Zlatan Ibrahimović’s most iconic performances
- Equipped with 600+ Wi-Fi hotspots for fans
- Built on the site of the old Råsunda Stadium area
For more in‑depth information on this topic, see the resources linked below, which provide additional insights and explanations.
Dictionary – Stats & Records
Dictionary – Stadiums & Arenas
Dictionary – Sports & Leagues
Dictionary – Fans, Tickets & Matchday
Dictionary – Equipment & Gear
Official stadium location
Råsundavägen 75, 169 57 Solna, Sweden
Let's test your general knowledge!
Inside Strawberry
FAN CULTURE AND STADIUM VIBES
Strawberry Arena is more than just a stadium—it’s the beating heart of northern Stockholm on matchday. When AIK Fotboll takes the pitch, the energy in Solna is nothing short of electric. It starts early in the day, with the streets echoing chants and the colors black and yellow painting every corner. From commuter trains to local cafes, the buzz is unmistakable.
As kickoff approaches, fans—known as “Gnagare”—flock to local haunts like “The Black Army HQ” pub or “O’Learys Mall of Scandinavia.” These pre-match meetups are sacred: predictions are debated, lineups are scrutinized, and classic matches are relived over pints. Then, like clockwork, a wave of supporters marches together toward the stadium, chanting as one:
- “AIK till döden!” (AIK until death!)
- “Vi hatar Djurgår’n!” (We hate Djurgården!)
Once inside, Norra Stå—the iconic north stand—transforms into a wall of sound. The retractable roof traps the noise, turning cheers into roars that rival any European fortress. Smoke flares, choreographed tifos, and synchronized jumping make Norra Stå a bucket-list destination for any true football fan.
Even non-football events carry this fervor. Strawberry Arena has hosted global stars like Beyoncé, Coldplay, and The Weeknd. Despite the genre shift, the crowd engagement mirrors matchdays. As one fan put it, “Whether it’s AIK or Adele, we sing with our souls here.”
STADIUM CLUB SONGS AND CHANTS
CLASSIC SONG VERSE 1
“Vi älskar AIK, vår stolthet och vår stad,
Vi står med er i regn och sol, i glädje och i nöd,
Vår tro är aldrig svag, vi följer varje lag,
För AIK är vår kärlek, vår eld, vår evighet.”
CLASSIC SONG VERSE 2
“Svart och gult i hjärtat, från norr till söder går,
Vi kämpar för vår klubb, vi sviker aldrig vår,
Tills sista visslan blåser, vi står där utan frukt,
AIK i blodet – vår stolthet, vår kultur.”
ICONIC CHANT
“Å vi é AIK!”
The rallying cry of Norra Stå. It erupts after goals, before kickoffs, and whenever the team needs a lift. It’s always followed by thunderous clapping and a stadium-wide bounce. The chant is often echoed by younger fans in schools and playgrounds across Stockholm.
FAN RITUALS
- The Walk to Norra Stå: A ritual march from Solna Centrum to the stadium led by drummers and flag bearers.
- Scarf Twirl: Right before the anthem, fans spin their scarves to signal unity.
- Post-Match Salute: Win or lose, the team always walks over to Norra Stå. Fans chant, players clap back—it’s sacred.
MEMBERSHIP BENEFITS AND FIXED SEATS
AIK offers a tiered membership system that caters to all types of fans—from the diehard who never misses a game to newcomers wanting to join the community. Here’s a breakdown of what’s available:
| Benefit | Standard Membership | Premium Membership |
|---|---|---|
| Early Ticket Access | Yes | Yes + Guest Access |
| Merch Discounts | 10% | 15% + exclusive items |
| Fixed Seat Guarantee | Yes | Yes + first pick |
| VIP Lounge Access | No | Yes |
| Exclusive Events | Yes | Yes + private meetups |
Sample Pricing
- Season Ticket (Norra Stå): 2,200 SEK
- Family Section: 1,500 SEK (adult) / 600 SEK (child)
- VIP Premium: 6,500–12,000 SEK depending on service tier
- AIK Membership:
- Standard: 350 SEK/year
- Youth: 100 SEK/year
- Premium: 850 SEK/year
Merchandise Bundles
- “Gnagare Pack”: Scarf, beanie, and matchday tote
- Premium Kit Box: Customized jersey, pin, and collectible AIK card
FACT OVERVIEW – GOOD TO KNOW
- Classic Threads: “Norra Stå matchday outfit check” – black hoodie, AIK beanie, and scarf
- Popular Users: @AIKInsider, @SolnaScout, @Gnagare84
- Famous Memes:
- “Zlatan’s bicycle kick” edited onto Viking ships
- “VAR stole my kebab” – a meme after a controversial no-goal in 2022
- “Solna Weather Forecast: Smoke with 100% chance of pyro”
- Legendary Match: Sweden 4–2 England (2012) – Zlatan’s four goals, including the 30m overhead
- Stadium Superstition: Fans never sit before kickoff in Norra Stå
- Most Shared Photo: Full-stadium tifo from AIK–Djurgården derby, 2018
- Hidden Gem: AIK Museum beneath the south stand
- Annual Tradition: “Black Week” – week-long fan-led events, exhibitions, and pre-season fixtures
COMMUNITY VALUE
Strawberry Arena isn’t just a venue—it’s a second home. Generations of fans have walked through its gates, passing down scarves, stories, and songs. It’s a place where rivalries spark but friendships flourish, where strangers become family in the rhythm of the chant.
Fan Testimonials:
“My grandfather took me here when I was six. Now I come with my own son. This isn’t just football—it’s tradition.” – Erik L, Season Ticket Holder
“Moved to Stockholm from Malmö. Found my people in Norra Stå. AIK gave me a family.” – Fatima R, First-Year Member
“No matter the result, we sing. That’s the AIK way.” – Jonas P, Black Army Ultra
The AIK Foundation continues to support youth outreach, inclusive matches, and anti-bullying programs. The spirit of the former name, Friends Arena, lives on in every initiative. Whether you’re in the nosebleeds or pitchside, the sense of unity is unmistakable.
For membership details, upcoming fixtures, or to join the fan forum, visit the AIK Fotboll official site or the Strawberry Arena homepage.
SOURCE REFERENCES
FAQ – STRAWBERRY ARENA
How can I get to Solna Station for an event at the stadium?
To reach Solna Station for an event, use Stockholm’s commuter train system (Pendeltåg) operated by SL. Solna Station is a key hub and is located just a 5-minute walk from the stadium. It is connected to multiple train lines, making it accessible from central Stockholm and nearby suburbs.
If you’re traveling from Stockholm Central Station, take a Pendeltåg heading toward Märsta or Uppsala and get off at Solna Station. Trains run frequently, typically every 10–15 minutes during peak hours.
Additional transport tips:
– Buses: Several bus lines also stop at Solna Station. Use SL’s journey planner for real-time routes.
– Trams: Tvärbanan Line 22 stops nearby and connects to other metro and rail lines.
For visitors with disabilities:
– Solna Station has elevators, escalators, and tactile paving.
– Announcements are both visual and audible.
Be sure to validate your ticket on SL’s app or station machines before boarding.
Where is the best place to sit for a lively football atmosphere?
For fans seeking an energetic and passionate crowd, the Norra Stå section is the best place to sit during football matches. Located behind one of the goals, this section is the heart of the AIK supporter base.
Norra Stå is known for its organized chants, flags, and large coordinated displays. It is a standing section, so it’s ideal for those who want to actively participate in the matchday experience.
Key points:
– Tickets for Norra Stå are usually more affordable.
– This section is best for fans who enjoy chanting and being part of a community.
– Families or visitors looking for a quieter experience should choose other sections like the long sides or the upper tiers.
For accessible seating:
– Adapted seating areas are available in multiple stands with companion seating options.
– These sections offer good views and are near elevators and accessible restrooms.
What kind of food and drinks are available inside the stadium?
Inside the venue, visitors can choose from a wide range of food and beverage options located throughout the concourses. These include quick-service kiosks, bars, and specialty stands.
Popular offerings include:
– Swedish classics like meatballs and mashed potatoes
– Hot dogs, burgers, fries, and pizza
– Vegetarian and vegan-friendly wraps and salads
– Gluten-free options at select stands
Drinks include soft drinks, bottled water, and beer. Alcohol is sold in designated areas and can only be consumed within those zones. VIP and hospitality guests have access to premium menus, including international cuisine and fine wines.
Helpful tips:
– Lines can get long during halftime—arrive early or use mobile ordering where available.
– Most stands accept cards and contactless payments only; cash is rarely accepted.
For visitors with food allergies:
– Ingredient information is posted at each stand.
– Staff are trained to provide allergy-related assistance upon request.
Is there parking available near the stadium, and how do I access it?
Yes, there is ample parking available next to the stadium at the Mall of Scandinavia. This shopping center has over 3,700 parking spaces and is connected directly to the stadium area via pedestrian paths.
To access parking:
– Enter via Evenemangsgatan or the Mall’s main entrances.
– Follow signs for event parking, which may be on specific levels.
– Parking fees vary based on duration and whether there’s an event; rates are posted at entry points.
Tips for a smoother experience:
– Arrive early to avoid congestion, especially for sold-out events.
– Use the Parkster or EasyPark app for contactless payment and to extend your parking time.
Accessible parking:
– Reserved spaces for disabled visitors are near the entrance closest to the arena.
– A valid disability parking permit must be displayed.
– Elevators and ramps are available for easy access to the concourses.
Are there facilities for visitors with disabilities inside the venue?
Yes, the facility is designed to be accessible for all visitors, including those with disabilities. The venue includes multiple features to ensure a safe and comfortable experience for everyone.
Accessibility details:
– Adapted seating areas with companion seats are available in various sections.
– Elevators and wide walkways provide easy access to all levels.
– Accessible toilets are located throughout the stadium.
– Hearing loops are installed in key areas for fans with hearing aids.
Additional services:
– Staff are trained to assist visitors with mobility or sensory needs.
– Guide dogs are welcome; water bowls can be provided on request.
– Early entry may be arranged for easier navigation before crowds arrive.
Visitors needing assistance should contact the stadium’s customer service in advance to arrange support or request specific seating accommodations.
When was the venue built, and what was the reason for its construction?
The venue was constructed between 2009 and 2012 as a replacement for the aging Råsunda Stadium, which had served as Sweden’s national football ground since 1937. The new stadium aimed to provide a modern, multi-use facility that could meet international standards for sports and entertainment.
Key milestones:
– Construction began in 2009.
– Officially opened on October 27, 2012, with a gala concert.
– First football match held on November 14, 2012 (Sweden vs. England).
The stadium was developed through a partnership between the Swedish Football Association, the City of Solna, and private companies like PEAB and Fabege. It was designed to serve as a national arena for football, as well as a multipurpose venue for concerts and large-scale events.
Today, it continues to host a wide range of events, including AIK football matches, Swedish national team games, and international concerts.
Can I take a guided tour of the venue on non-event days?
Yes, guided tours are available on non-event days and offer fans a behind-the-scenes look at the stadium. These tours are ideal for visitors interested in sports history, architecture, or simply seeing parts of the venue not normally open to the public.
What to expect during a tour:
– Visits to the locker rooms, press areas, and VIP skyboxes.
– Walk through the player tunnel onto the pitch.
– Learn about the venue’s history and design from knowledgeable guides.
Practical details:
– Tours are typically offered in both Swedish and English.
– Tickets can be booked online through the stadium’s official website or purchased on-site.
Accessibility:
– Tours include elevator access for those with mobility issues.
– Tour groups are kept small to ensure everyone can participate comfortably.
Check the website or call in advance to confirm daily schedules and any closures due to event preparations.
What is the stadium’s roof like and can it be closed during bad weather?
The stadium features a fully retractable roof that can be opened or closed in about 20 minutes. This design allows events to proceed regardless of weather conditions, making it one of the most versatile venues in Sweden.
When closed, the roof completely covers the seating and playing area, protecting guests from rain, snow, and cold temperatures. This makes it suitable for year-round use, including winter matches and concerts.
Roof facts:
– Operated by a motorized cable system.
– Closure speed: under 20 minutes.
– Controlled by venue management based on weather forecasts and event needs.
Visitors benefit from consistent comfort, whether attending a football match or a concert. The roof’s insulation also helps maintain a stable indoor temperature during colder months.
For guests with sensitivities to weather or temperature, events held with the roof closed offer a more controlled environment.
How can I buy tickets for a football match or concert?
Tickets for football matches and concerts can be purchased online from authorized platforms. The two main sources are Ticketmaster.se and the official website of AIK Fotboll, depending on the event.
How to buy:
1. Visit Ticketmaster.se or AIKFotboll.se.
2. Choose your event and seat category.
3. Complete your payment using a debit/credit card or mobile payment.
4. Receive a digital ticket via email or app.
Extra tips:
– Buy early for high-demand events to get better seat options.
– Use the stadium’s official site for updates on newly announced events.
Accessible seating:
– Select “accessible tickets” during checkout if you require adapted seating.
– Companion seats can usually be reserved alongside.
Avoid buying from third-party resellers, as tickets may be overpriced or invalid.
What nearby attractions can I visit before or after an event?
There are several attractions within walking distance of the stadium, making it easy to plan a full day around an event. The most notable is the Mall of Scandinavia, located next door.
Nearby attractions include:
– Mall of Scandinavia: Sweden’s largest shopping center with over 200 stores, restaurants, and a cinema.
– Friends Arena Museum: Learn about the stadium’s history and Swedish football milestones.
– Haga Park: A large royal park with scenic walking trails, historical buildings, and picnic areas.
Dining options are also abundant around the arena, ranging from fast food to fine dining. Many visitors choose to arrive early to shop or eat before events.
For families:
– The Mall has a play area and kid-friendly restaurants.
– Haga Park is stroller-accessible and offers open spaces for children.
Most locations are accessible for visitors with disabilities and offer ramps, elevators, and adapted restrooms.
