Gamla Ullevi is located in central Gothenburg and is very easy to reach by public transportation. The closest tram stop is Ullevi Norra, served by tram lines 2, 4, 6, 7, and 11. This stop is just a few minutes’ walk from the stadium entrance. Buses 16, 18, 19, and 60 also stop nearby and provide additional options for reaching the venue.

If you’re arriving at Gothenburg Central Station, Gamla Ullevi is only about a five-minute walk away. Simply exit the station and follow signs toward Ullevigatan. The stadium is clearly visible and well-marked.

Useful tips:
– Use the Västtrafik travel planner online or via their mobile app to find the best route.
– Trams and buses run frequently, but plan ahead on matchdays as services may be crowded.
– Avoid driving to the stadium on game days due to limited parking and heavy traffic.

Visitors to the stadium should be aware of specific entry guidelines regarding personal items. Small bags are permitted but must undergo inspection at the entrance. Larger bags and backpacks are generally not allowed during matches for security reasons. It’s best to bring only essentials in a compact bag.

For cameras, mobile phones and compact cameras are typically allowed, but professional cameras with detachable lenses may be denied entry, depending on the event organizer’s policy.

Strollers are not permitted in the seating areas. However, designated stroller parking zones are available near the main entrances. These areas are monitored but not secured, so avoid leaving valuables in strollers.

To make your visit smoother:
– Travel light and bring only necessary items.
– Arrive early to allow time for bag checks.
– Check the event’s specific guidelines in advance, as rules can vary slightly.

The stadium is designed with accessibility in mind and offers several conveniences for visitors with disabilities. Wheelchair-accessible seating is available and strategically placed to ensure clear sightlines of the pitch. These areas are located throughout the venue to offer flexibility in viewing angles.

Accessible restrooms are available and clearly marked, and elevators make it easy to reach all levels of the stadium. Parking spaces for disabled visitors are located close to the main entrance for easy access.

If you require assistance, trained staff are available to help. Many events also allow a companion or personal assistant to enter free of charge—this may vary by event, so check in advance.

Practical tips:
– Reserve wheelchair seating in advance, as these areas can fill up quickly.
– Bring valid disability identification if required for companion tickets.
– Contact the venue’s customer service for personalized assistance before your visit.

Parking near the stadium is limited, especially during events. Two primary parking options are Ullevigaraget and Heden, both within walking distance of the venue. These lots tend to fill up quickly on matchdays, so arriving early is strongly advised if you plan to drive.

Keep in mind that central Gothenburg can experience heavy traffic during large events. Public transportation or walking from nearby locations is generally the faster and more convenient option.

If you need accessible parking, designated spaces are available near the main entrance, but these also require early arrival or prior reservation in some cases.

Helpful parking tips:
– Use a GPS app to check real-time availability.
– Consider park-and-ride options just outside the city center.
– Pay attention to local parking regulations to avoid fines.

Yes, stadium tours are typically offered during the summer months, usually organized by IFK Göteborg. These guided tours provide behind-the-scenes access to various areas of the stadium, including the locker rooms, players’ tunnel, pitchside, and press zones.

Tours also include information about the history of the stadium and its three tenant clubs: IFK Göteborg, GAIS, and Örgryte IS. Some tours feature interactive exhibits or memorabilia displays that highlight the stadium’s role in Swedish and European football.

Tours are scheduled on specific dates and usually require advance booking. Group tours for schools or clubs can often be arranged separately.

Before your visit:
– Check the club’s official website for dates and ticket availability.
– Wear comfortable shoes, as the tour involves walking and stairs.
– Photography is usually allowed, but flash may be restricted in some areas.

The stadium is divided into multiple seating sections, each offering a different matchday experience. Sections A–D are located in the main stand and include VIP seating and press areas. These offer excellent visibility and are ideal for those seeking premium comfort.

Sections E–H are typically designated for home supporters and are known for their vibrant atmosphere. These stands are perfect if you want to experience the energy of the local fanbase.

Sections I–L generally accommodate away fans and general admission. These seats are located opposite the main stand and provide a more neutral viewing experience.

Consider the following when choosing:
– For families or a calmer experience, the main stand (Sections A–D) is ideal.
– For passionate fan engagement, choose Sections E–H.
– For budget-friendly options or visiting supporters, Sections I–L are suitable.

Arrive early to find your seat and soak in the pre-match atmosphere.

Yes, food and beverage stands are available throughout the stadium, offering a variety of options including traditional stadium snacks, sandwiches, hot dogs, and vegetarian alternatives. Soft drinks, coffee, and other non-alcoholic beverages are widely available.

Alcohol policies vary depending on the event and local regulations, but there are typically designated areas where beer can be purchased and consumed.

All vendors accept both card and mobile payment methods. It’s a good idea to bring a payment card or smartphone with a digital wallet app, as cash is rarely accepted.

Tips for quicker service:
– Visit food stands before kickoff or at halftime to avoid long lines.
– Check signs for allergen information if you have dietary restrictions.
– Reusable cups or eco-friendly packaging may be used as part of the venue’s sustainability efforts.

The stadium is generally welcoming to families and children, with several features designed to make visits more comfortable for younger guests. While there are no dedicated play areas inside the venue, many families choose seating in the calmer sections for a more relaxed experience.

Baby-changing facilities are available in select restrooms and are marked with clear signage. As noted earlier, strollers are not allowed in the seating areas but can be parked at designated zones near entrances.

Ear protection is recommended for young children, as crowd noise can be very loud, especially during high-stakes matches. Bringing snacks for kids is usually not allowed, so check in advance or purchase child-friendly options inside.

Helpful tips for parents:
– Arrive early to settle in before the crowd builds.
– Consider midweek or daytime matches, which tend to be less crowded.
– Ask staff for assistance if you need help finding family-friendly facilities.

While football is the primary use of the venue, it also plays host to a range of other events throughout the year. These include community programs, youth tournaments, charity events, and cultural gatherings organized in partnership with the city and regional authorities.

The venue has also been used for e-sports promotions, training sessions for national teams, and occasional concerts or public screenings. However, large-scale non-football events are less common due to the stadium’s primary design focus on football.

The stadium’s community outreach programs aim to engage local youth and promote inclusivity, often featuring football clinics or educational workshops.

To stay informed:
– Check the official websites of the resident clubs or the City of Gothenburg for event calendars.
– Some events require separate tickets, even if they are hosted in the off-season.
– Follow social media pages for announcements and updates.

Yes, official merchandise for the home teams is available on-site, particularly on matchdays. Club shops for IFK Göteborg and GAIS are typically open before, during, and after games, and are located within the stadium complex or in close proximity to the entrance areas.

Items for sale include team jerseys, scarves, hats, and other fan memorabilia. Special edition merchandise may also be available during derby matches or key events.

Most stores accept card payments and digital wallets, but it’s best to check locally for operating hours, especially outside of matchdays.

To plan ahead:
– Visit the club’s official online store to browse or purchase in advance.
– If you’re visiting during a tour, ask if the shop will be open.
– Exclusive items may sell out quickly, so shop early if you’re looking for something specific.