What are kids discounts in stadiums?
Kids discounts in stadiums are special prices and packages that make it cheaper – and more attractive – for families to bring children to live matches, concerts and events. They usually cover single match tickets, season tickets, family bundles and add-ons such as food, merchandise or stadium tours.
Read more interesting descriptions in our dictionary here
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Age limits and who qualifies
Most clubs divide child pricing into clear age bands, for example:
Free or “lap child” entry for very young children (often under 2–3 years) when they do not occupy their own seat.
Child tickets up to around 12–13 years.
Youth or teen prices for ages roughly 13–17, sometimes sold as “concessions”.
Some venues may ask for proof of age (passport, ID card or school ID) at the turnstiles, especially for season tickets or heavily discounted games.
How kids discounts are offered
Clubs and stadiums normally use flere typer produkter:
Single match child tickets: Reduced price tickets for specific blocks or categories.
Family tickets: 1–2 adults plus 1–3 children at a bundled price.
Kids season tickets: Cheaper season cards with the same seat all season, often in family or kids sections.
Matchday promos: “Kids for a quid”, “free kid with paying adult” eller special family days.
Food & merch offers: Kids’ meal deals, soft-drink refills or discounts on shirts in junior sizes.
Kids discounts at selected UK, SE and NO stadiums
| Stadium / club | Typical kids match ticket | Kids season ticket / pass | Extra kids & family benefits |
|---|---|---|---|
| Anfield – Liverpool FC (UK) | Very low‑priced junior tickets for certain stands at selected league games. | Junior season tickets notably cheaper than adult equivalents in designated areas. | Family areas, junior memberships, mascots, stadium tours and kids’ fan events. |
| Etihad Stadium – Manchester City (UK) | Child prices on many Category B/C fixtures, often well below adult pricing in upper tiers. | Junior seasoncards significantly reduced compared to adults in family stand. | Family stand, kids’ fan zone, junior memberships with gifts and priority sales. |
| Tottenham Hotspur Stadium – Spurs (UK) | Concession and junior tickets for many home league matches in selected price bands. | Junior season tickets discounted in family areas. | Family sections, stadium tour discounts and junior supporter clubs. |
| Old Trafford – Manchester United (UK) | Child / junior tickets for certain areas and selected fixtures at a reduced price. | Junior season ticket options with lower prices in family and youth sections. | Family stand, museum & tour packages, junior memberships and matchday activities. |
| Wembley Stadium (UK, selected events) | Some events offer child pricing or family packages rather than standard adult rates only. | No classic “club season ticket”, but family offers for tournaments or special matches. | Family zones, child‑focused entertainment on big event days. |
| Friends Arena – AIK / national team (SE) | Youth/child tickets for many matches; lower prices behind the goals or in family areas. | Season cards with youth prices, especially in home/family sections. | Family sections, fan activities and occasional kids‑themed matchdays. |
| Tele2 Arena – Hammarby / Djurgården (SE) | Junior tickets at reduced prices in many blocks compared to adults. | Cheaper season cards for young fans; sometimes combined with youth memberships. | Family stands, kids’ fan clubs, autograf‑sessions and open training days. |
| Ullevi / Gamla Ullevi – IFK Göteborg etc. (SE) | Child pricing for league matches, especially behind the goals or in family zones. | Youth season tickets priced below regular adult cards. | Family sections, kids’ activities on selected matchdays. |
| Ullevaal Stadion – Norwegian national team (NO) | Concession/youth tickets for many international fixtures in selected categories. | No club season ticket, but tournament passes often offer youth prices. | Family areas, fan zones with kids’ games at high‑profile matches. |
| Aker Stadion – Molde FK (NO) | Reduced youth tickets for domestic league games, typically cheaper in selected stands. | Season tickets with child/youth categories at lower prices than adults. | Family sections, chance for kids to join local supporter or academy‑related events. |
Kids season tickets and long-term value
Season tickets for children and youth are usually priced so families can afford to bring kids regularly instead of just once or twice per year. Typiske kendetegn:
Significantly cheaper than adult season tickets in the same block.
Often placed in family or junior sections with a more relaxed atmosphere.
Linked to junior supporter clubs, hvor børn får birthday greetings, små gaver, konkurrencer eller meet-the-players days.
For the club, this builds long-term loyalty and makes it easier to plan attendance, catering and staffing.
Extra perks: food, merch and experiences
In addition to the ticket itself, children can get:
- Kids’ meal deals: A burger/hotdog, fries and a drink at a lower price than three separate items.
- Junior merchandise: Discounts on children’s shirts, scarves or fan packs.
- Experiences: The chance to be a player escort/mascot, take part in pitch-side photos or join special “kids only” stadium tours.
How parents usually get kids discounts
Parents typically find and activate discounts in the following ways:
- Selecting the “child”, “junior” or “youth” ticket category in the club’s online ticketing system.
- Buying family tickets (adult + child) instead of single tickets.
- Checking club apps and newsletters for special “kids for free” or “kids for a quid” campaigns.
- Bringing ID for children at the entrance if the club states that age may be checked.
- For season tickets, it is often necessary to create individual profiles for the children in the system, linked to an adult account.
Practical tips for families
- Always check age limits and zones on the club’s official website.
- Compare family packages with single tickets – sometimes the package is cheaper, sometimes not.
- Consider sections with less standing-area culture if the children are small or sensitive to noise.
- Arrive early at family or kids entrances to avoid stress before kickoff.
Are you interested in more concrete statistics? See the Stats & Records category here:
Do you need clearer explanations of venue‑related concepts? See the Stadiums & Arenas category here:
