BORÅS ARENA
Borås Arena is one of Sweden’s most renowned football stadiums, situated in the heart of Borås. Since opening its doors in 2005, it has served as the home ground for IF Elfsborg and played a pivotal role in hosting Allsvenskan matches. Designed with a modern approach while honoring traditional football culture, the stadium is known for its distinctive artificial turf and compact design that enhances the spectator experience.
The arena was among the first in Sweden to implement the English stadium model, emphasizing proximity to the pitch and full roof coverage. This results in excellent acoustics and an intense match atmosphere. Its central location and excellent transport links make it easily accessible for local fans and visitors from across the country.
Visitors to Borås Arena can expect not only top-tier football but also a glimpse into Swedish football heritage. The stadium includes features such as a fan-dedicated museum, VIP facilities, eco-conscious systems, and strong community engagement through youth programs and local events. This comprehensive guide offers insights into the stadium’s history, structure, logistics, and cultural impact, making it an essential resource for fans and travelers alike.
Disclaimer
BICYCLE PARKING AT BORÅS ARENA
For visitors arriving by bicycle, stands are available outside the arena, mainly located near the main entrance. The number of spaces is limited, so it is recommended to arrive early to secure parking near the entrance.
Interested in Swedish stadiums? See this overview of stadiums in Sweden.
ENTRANCE FOR AWAY SUPPORTERS
Away supporters are directed to the eastern stand, with a separate entrance from Ålgårdsvägen. This section has its own entry, kiosks, and toilets to ensure a safe and smooth experience for visiting fans.
STROLLERS INSIDE THE ARENA
For safety reasons, it is not permitted to bring strollers onto the stands. However, designated areas near the entrances are provided, where strollers can be parked during the match. It is advisable to bring a lock since supervision is limited.
FOUNDER AND KEY FIGURES
Borås Arena was officially opened on June 17, 2005. It was the result of a collaboration between the local football club IF Elfsborg, the Borås municipality, and several stakeholders in the Swedish sports infrastructure sector. The stadium project was led by the city authorities and IF Elfsborg’s management, with key figures including Stefan Andreasson (then general manager of IF Elfsborg) playing a major role in securing funding and planning logistics.
The architectural design was carried out by Bergfjord & Ivarsson AB, a Swedish firm known for practical yet contemporary sports architecture. The stadium was built on the site of the former Ryavallen stadium’s training grounds, just next to the older stadium itself.
HISTORY AND DEVELOPMENT
Before Borås Arena, IF Elfsborg played at the historic Ryavallen stadium, which had served the club since the 1940s. However, as modern football demanded better facilities, plans for a new stadium surfaced in the early 2000s. The goal was to create a purpose-built football stadium that met UEFA regulations and could also host international matches.
The construction of Borås Arena began in 2004 and was completed in less than a year, with a total cost of approximately 112 million SEK. It was one of the first stadiums in Sweden to adopt artificial turf, a decision that sparked debate but ultimately helped the club maintain consistent pitch conditions throughout the long Swedish football season.
Since its opening, Borås Arena has hosted numerous Allsvenskan matches, Svenska Cupen fixtures, and European competition games involving IF Elfsborg. In 2005, the inaugural match was played between IF Elfsborg and Örgryte IS. The stadium has also been used by other clubs such as Norrby IF and even served as a temporary venue for GAIS and Örgryte IS during renovations of their home stadiums.
LOCATION AND ACCESSIBILITY
Borås Arena is located in the city of Borås, Västra Götaland County, in southwestern Sweden. The stadium’s official address is:
Address: Bockasjögatan 2, 504 30 Borås, Sweden
The location is central and easily accessible by both public and private transportation. Borås is about 60 km east of Gothenburg, making it a manageable trip for visiting fans from other parts of Sweden.
By Train: Borås Central Station is well connected to Gothenburg and other major cities. From the station, the stadium is a 20-minute walk or a short bus ride.
By Bus: Local buses run frequently between the city center and the stadium area. Bus lines 3 and 6 are the most convenient for matchday travel.
By Car: The stadium is located near the Riksväg 40 highway. Parking is available in nearby lots, though matchdays can result in congestion, so early arrival is recommended.
ARCHITECTURE AND FACILITIES
Borås Arena was one of the first Swedish stadiums to be constructed using the “English model,” where all stands are close to the pitch and fully roof-covered. This design enhances the acoustic environment and creates a more intense matchday atmosphere.
Seating Capacity: The stadium accommodates approximately 16,200 spectators. The seating is distributed among four stands: Elfsborgsläktaren (North), Sjuhäradsläktaren (South), Östra läktaren (East), and Västra läktaren (West). The North stand is home to IF Elfsborg’s most dedicated supporters, including the fan club Guliganerna.
VIP and Media Facilities: Borås Arena features modern VIP boxes, press rooms, and broadcasting facilities to meet international standards. There are 12 VIP boxes and a main press area that can accommodate over 100 journalists. Additionally, the stadium is equipped with high-speed internet and media platforms for real-time coverage.
Eco-Friendly Features: The stadium incorporates energy-efficient systems including LED lighting and environmentally certified materials. Recycling stations are available throughout the facility, and the usage of artificial turf reduces water consumption compared to natural grass.
VISITOR INFORMATION
For anyone planning to visit Borås Arena, here are the essential details:
| Feature | Details |
|---|---|
| Address | Bockasjögatan 2, 504 30 Borås |
| Nearest Train Station | Borås Central Station |
| Public Transport | Bus lines 3 and 6 |
| Parking | Nearby lots available |
| Stadium Tours | Offered by IF Elfsborg, book online |
Gift shops and food courts operate on matchdays. The stadium also includes a small museum dedicated to IF Elfsborg’s history, open during events and by appointment.
DATA INSIGHTS AND POPULARITY
According to Semrush data, Borås Arena receives consistent interest from Swedish football fans. Monthly search volume for the term “Borås Arena” averages around 4,000 in Sweden, with spikes during football season and European competition appearances.
Fan engagement on social media platforms such as Instagram and Facebook is high. IF Elfsborg’s official pages often share behind-the-scenes content from Borås Arena, which increases interaction rates during home games.
Compared to other Allsvenskan stadiums, Borås Arena ranks in the top five in terms of attendance and digital following. It has also been positively rated for its accessibility and modern amenities.
CULTURAL SIGNIFICANCE AND COMMUNITY IMPACT
Borås Arena is not just a sporting venue but a community hub. It hosts youth tournaments, local school events, and community outreach programs led by IF Elfsborg. The club has a strong tradition of local player development, and the stadium plays a central role in that mission.
The fan culture is deeply rooted. The supporters’ section, driven by the group Guliganerna, is known for colorful tifos and coordinated chants. Matchdays contribute significantly to the local economy, especially for nearby restaurants and hotels.
Rivalries with IFK Göteborg and Örebro SK also intensify during home fixtures, creating passionate atmospheres that define Swedish football culture.
FACT SECTION
- Capacity: 16,200
- Year Built: 2005
- Surface: Artificial turf
- Home Club: IF Elfsborg
- Stadium Tours: Yes, bookable via IF Elfsborg
- Parking: Public and private lots nearby
STADIUMINSIGHT RATING: 4.5 STARS
Reasons for Rating:
- Excellent accessibility by public transport
- Strong community and supporter involvement
- Modern facilities and media zones
- Rich historical and cultural heritage
- High visitor satisfaction in surveys
NICE TO KNOW
- One of the first Swedish stadiums with artificial turf
- Located next to the historic Ryavallen stadium
- Used temporarily by other clubs during stadium reconstructions
- Hosts annual youth football tournaments
- Strong fan group presence (Guliganerna)
For more in‑depth information on this topic, see the resources linked below, which provide additional insights and explanations.
Dictionary – Stats & Records
Dictionary – Stadiums & Arenas
Dictionary – Sports & Leagues
Dictionary – Fans, Tickets & Matchday
Dictionary – Equipment & Gear
Official stadium location
Borås Arena, Bockasjögatan 2, 504 30 Borås, Sweden
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Matchday Magic
THE ATMOSPHERE AT BORÅS
On matchdays, Borås Arena becomes a living, breathing symbol of community, passion, and football pride. Hours before kickoff, the city begins to pulse. Fans wearing yellow and black fill the streets, cafés, and trams, their voices rising in song, their scarves raised high. The anticipation is almost tangible, especially around Allégatan and Stora Torget, where pre-match meetups fuel the excitement with chants and local brews.
As supporters make their way toward the stadium, the energy intensifies. The short walk from central Borås to Borås Arena becomes a parade of voices. Flags wave, drums pound, and the familiar voice of the street saxophonist outside the stadium plays the tune of the club’s anthem. Inside, the structure of the arena—with its roofed stands and intimate design—magnifies every chant, making even a whisper feel like a roar.
At the heart of it all is the “Elfsborgsläktaren”—the North Stand—where the supporter group Guliganerna leads the charge. Their pre-match choreographies, known as “tifos,” turn the stand into a canvas of yellow and black. These aren’t just fans—they’re artists, historians, and warriors of rhythm. Whether it’s a choreographed flag wave or a massive banner unfurled over thousands, they set the tone for every matchday.
STADIUM CLUB SONGS AND CHANTS
THE CLASSIC SONG
The official terrace anthem is sung with pride every game. Here’s the full version:
“Vi är IF Elfsborg, stolta och fria
Gula och svarta, vi ger aldrig vika
Från Ryavallen till Borås Arena
Vi står bakom er – vår kärlek är rena”
Vi sjunger för staden, vi sjunger för laget
I solsken och regn, i glädje och klaget
Elfsborg i hjärtat, för alltid vi står
Tillsammans för evigt – vi sviker ej vår
ICONIC CHANTS & RITUALS
- “HEJA DI GULE! HEJA DI GULE!” – Call-and-response chant that shakes the rafters
- “G-U-L-A! Elfsborg är vårat lag!” – Rhythmic clap chant starting softly and exploding at the peak
- “Gulsvart i vårt hjärta – alltid, överallt!” – Often sung arm-in-arm post-match, win or lose
Pre-match rituals include the scarf-raise during the anthem and the “Guligan March” from central Borås to the stadium. During halftime, it’s common for fans to chant club legends’ names—like Anders Svensson or Stefan Ishizaki—keeping their legacy alive.
MEMBERSHIP BENEFITS AND FIXED SEATS
Joining IF Elfsborg as a member isn’t just about cheaper tickets—it’s about becoming part of a family.
| Benefit | Details |
|---|---|
| Priority Ticketing | Members get first dibs on high-demand games, including derbies and European qualifiers |
| Fixed Seating | Reserve your favorite seat all season—never miss your spot |
| Discounts | 10–20% off official merchandise, matchday food, and drinks |
| Exclusive Events | Access to player meetups, Q&A nights, and behind-the-scenes stadium tours |
| Merch Bundles | Limited-edition scarves, pins, and matchday posters for Premium tiers |
| Youth Access | Free entry to youth matches and academy training days |
Season Ticket Pricing (2024):
- North Stand (Guliganerna): ~1,500 SEK
- Family Section: ~1,200 SEK
- Main Stand: ~2,200 SEK
- VIP Premium: ~4,000 SEK – includes lounge access and catering
Standard vs Premium Membership Comparison
| Feature | Standard | Premium |
|---|---|---|
| Season Ticket Access | Yes | Yes + VIP Seating |
| Merch Discounts | 10% | 20% |
| Exclusive Events | No | Yes |
| Merch Bundle | No | Yes – welcome kit |
FACT OVERVIEW – GOOD TO KNOW
- Classic Threads: Yellow and black scarves with “Vi är IF Elfsborg” stitched in gold
- Popular Users: @GuliganLars, @ElfsborgForever, @StadionSofia (local matchday photographers)
- Famous Memes:
- “Ryavallen to Real Madrid” – dreaming big since the Europa days
- “VAR på Borås Arena? Hade vi behövt det 2006!” – a dig at controversial decisions
- “#GuliganGym” – showing off fan fitness after 90 mins of jumping
- Legendary Matches:
- 2006: Title-decider vs Djurgården
- 2012: Europa League qualifier vs Dacia Chisinau
- 1997: Promotion playoff vs Landskrona
- Notable Events: Annual “Gulsvarta Dagen” fan fest, Youth Cup finals, IF Elfsborg Museum openings
- Matchday Food: Elfsburger, mustard slaw hot dogs, local cinnamon buns
- Local Favorite Chant: “Gulsvart i vårt hjärta – alltid, överallt!”
COMMUNITY VALUE
Borås Arena is more than a venue—it’s a second home. Generations of fans have grown up here, from holding their parent’s hand in the stands to raising their own scarf alongside their kids. The chants, the rituals, the laughs in the cold rain—they’re all part of the heritage.
As fan Linnea A. puts it: “I met my best friend here. We bonded over a missed penalty in 2009 and haven’t missed a match since.”
Johan E., a season ticket holder since 1998, says: “My dad brought me here when I was 6. Now I bring my son. Nothing beats singing ‘Vi är IF Elfsborg’ with three generations.”
And for Sofia N., a photographer and fan club volunteer: “Even when we lose, it’s about showing up. The community doesn’t fade. It grows.”
For schedules, events, and forum meetups, visit the official Elfsborg site or connect with fellow supporters on fan hubs like SportsForum.
SOURCE REFERENCES
- Borås Arena – Wikipedia
- Borås Municipality
- Local fan forums, supporter club interviews, matchday programs
FAQ – BORÅS ARENA
Where can I safely park my bicycle when visiting the stadium?
If you’re arriving by bicycle, you can park at the designated bike racks located just outside the main entrance of the stadium. These racks are placed for easy access and are the most convenient option for cyclists. However, the number of spots is limited, so arriving early is highly recommended to secure a space close to the entrance.
Because the racks are outdoors and not closely monitored, you should bring a sturdy lock to secure your bicycle during your visit. Avoid leaving valuables in any baskets or attached bags.
– Bike racks are located near the main entrance
– Limited spots available, especially on matchdays
– Bring a secure lock as the area is not under constant surveillance
If you’re using adaptive cycles or mobility-focused bicycles, check with stadium staff on arrival for the safest parking location, as some may require additional space or support.
Is there a separate entrance for away fans on matchday?
Yes, visiting supporters have a dedicated entrance located on the eastern side of the stadium, accessible via Ålgårdsvägen. This entrance leads directly to the east stand, which is reserved for away fans.
This section includes separate kiosks and restrooms to ensure a smooth and secure experience. Signage around the stadium will guide you to the correct entrance, and security personnel will be on hand to assist if needed.
– Entrance via Ålgårdsvägen
– Separate facilities for food, drinks, and restrooms
– Open only to ticket holders for the away section
If you are attending with a registered disability or require additional assistance, contact the stadium or your club beforehand to ensure proper access arrangements are made for the away section.
Can I bring a stroller or pram inside the seating areas?
Strollers and prams are not allowed in the seating areas of the stadium for safety reasons. However, there are designated stroller parking zones near the entrances where you can leave them during the event.
These areas are not actively monitored, so it’s important to bring a personal lock to secure your stroller. While theft is rare, the stadium recommends using a bike-style lock to deter unauthorized access.
– Strollers not permitted in stands
– Designated parking near entrances
– Bring your own lock for added security
If you’re attending with a child and need support, contact the stadium’s customer service in advance to ask about accessible family services or seating near exits.
How accessible is the stadium for visitors with mobility impairments?
The stadium is designed with accessibility in mind, offering multiple features for visitors with mobility impairments. There are dedicated seating areas for wheelchair users, accessible restrooms, and elevators in key sections of the venue.
Accessible parking is available near the main entrance, but these spaces are limited and should be reserved in advance when possible. Public transport options also accommodate wheelchairs, with low-floor buses stopping near the stadium.
– Wheelchair seating available in all stands
– Accessible toilets and elevators onsite
– Limited accessible parking near the main gate
Visitors with guide dogs are permitted to bring them inside, and staff are trained to assist where needed. It’s best to contact the stadium ahead of time to confirm arrangements for specific needs.
How do I get to the stadium from Borås Central Station?
From Borås Central Station, the stadium is approximately a 20-minute walk or a short ride via local bus. If you choose to walk, head east through the city center and follow signs toward the sporting complex area near Ryavallen.
If you prefer public transport, the most convenient bus lines are routes 3 and 6. These have stops within a few minutes’ walk of the stadium and run frequently on matchdays.
– Walking time: ~20 minutes from the central station
– Bus lines 3 and 6 stop near the stadium
– Taxis are also available at the station
For visitors with disabilities, both the buses and the pedestrian routes are generally accessible. However, if you require step-free access, buses are the more reliable option.
Are there guided stadium tours available to the public?
Yes, guided tours of the stadium are available and can be booked through the official IF Elfsborg website. These tours are typically offered on non-matchdays and provide behind-the-scenes access to areas such as the press room, VIP boxes, locker rooms, and the pitchside area.
Tours are offered in Swedish, but English-speaking guides are sometimes available if requested in advance. Group bookings are welcome, and special arrangements can be made for schools or organizations.
– Book online via IF Elfsborg’s website
– Includes access to exclusive stadium areas
– Available for individuals, families, and groups
If you or someone in your group has mobility needs, be sure to mention this when booking so the tour can be adapted accordingly.
What food and drink options are available on matchdays?
During matchdays, food and drink kiosks are available throughout the stadium, offering a variety of options including hot dogs, burgers, snacks, soft drinks, and coffee. Each stand is equipped to handle card payments, and some also accept mobile payment apps.
Vegetarian and allergy-friendly choices are provided at select kiosks, though availability may vary depending on the match. There are also dedicated food zones outside the stadium, especially during larger events.
– Multiple kiosks with standard stadium fare
– Card and mobile payments accepted
– Some vegetarian and allergy-safe options
For visitors with dietary restrictions, it’s best to arrive early and speak with kiosk staff about available ingredients or allergen information.
Is there a museum or exhibit space inside the stadium?
Yes, the stadium includes a small museum dedicated to the history of IF Elfsborg. It showcases memorabilia, trophies, and historical displays about the club’s achievements and legacy in Swedish football.
The museum is open during home matches and by appointment on select non-matchdays. To schedule a visit, contact IF Elfsborg through their official website or social media channels.
– Located inside the stadium grounds
– Open on matchdays and by appointment
– Features historical displays and club memorabilia
Visitors using wheelchairs or with visual impairments can request guided assistance during museum visits. Accessibility features are available, but it’s best to confirm in advance.
What is the seating layout and how do I find my section?
The stadium has four main stands: North (Elfsborgsläktaren), South (Sjuhäradsläktaren), East (Östra läktaren), and West (Västra läktaren). Each section has clearly marked entrances, with signs and staff available to help you locate your seat.
Your ticket will indicate your stand, row, and seat number. Gates open well before kick-off, allowing plenty of time to find your spot.
– North Stand: Home supporters and fan groups
– East Stand: Visiting fans
– South and West: General seating and VIP areas
Accessible seating is available in all stands. If you need assistance, ask any stadium staff member who can guide you directly to your section.
Where can I find parking, and how early should I arrive?
Parking is available in public and private lots near the stadium. These fill up quickly on matchdays, so it’s recommended to arrive at least 90 minutes before kick-off to secure a spot close to the venue.
Most lots are within walking distance, though some may require a 10–15 minute walk. Parking attendants are usually present to direct traffic and manage space. Payment is typically handled via parking apps or card machines.
– Arrive 60–90 minutes early on matchdays
– Use designated lots near the stadium
– Payment via app or card (no cash)
For accessible parking, limited spaces are available near the main entrance. These are often reserved and may require a disability parking permit. Contact the stadium in advance to confirm availability.
