Tickets for matches at the bet365 Stadium can be purchased through the official Stoke City FC website or directly at the stadium’s ticket office. Using the online system is the most convenient method, especially for securing seats in advance for popular fixtures such as local derbies or weekend matches.

To buy tickets online, visit the official Stoke City FC website, navigate to the ‘Tickets’ section, and select the match you wish to attend. From there, you can choose your seat, view pricing options, and complete your purchase. A confirmation email with a digital ticket or collection instructions will be provided.

If you prefer in-person purchases, the ticket office is located at the stadium and is typically open on weekdays and matchdays. Opening hours may vary, so it’s best to check the official website or call ahead.

For fans with disabilities, accessible seating can be booked through the same channels. Make sure to indicate your accessibility requirements during the booking process so that the club can make appropriate arrangements. Companion tickets are available where needed.

Booking early is strongly recommended, especially during the football season when demand is high.

Gates at the stadium typically open 90 minutes before the scheduled kick-off time. This gives fans enough time to find their seats, use the facilities, and enjoy the pre-match atmosphere without feeling rushed.

For example, if a match is scheduled to start at 3:00 PM, the gates will usually open around 1:30 PM. Arriving at or shortly after this time is ideal for most visitors, especially those unfamiliar with the layout or wanting to visit concession stands or team stores before the game begins.

It’s especially important to arrive early for high-attendance matches, such as local derbies or weekend games, as queues can be longer at entrances and food stands. Early arrival also gives you more time to locate accessible facilities if needed.

Supporters with disabilities or mobility needs may want to arrive even earlier to allow staff to assist with access through dedicated entrances and to ensure seating arrangements are in place.

Always check matchday updates on the club’s website or social media pages, as opening times may occasionally vary depending on the event.

The most convenient parking option near the stadium is the official club-operated car parks. These are located within walking distance of the venue and are managed by the club on matchdays. However, spaces are limited and should be pre-booked online in advance to avoid disappointment.

To reserve a parking space, visit the club’s website and navigate to the ‘Parking’ section under Matchday Information. Choose the correct fixture, select your preferred lot (if options are available), and complete the payment.

If official car parks are full, there are private lots and park-and-walk options nearby, typically within a 10–15 minute walk. These may include business premises or temporary matchday lots. They often charge a flat fee and operate on a first-come, first-served basis.

Accessible parking bays are available for fans with disabilities in designated areas close to the stadium. These must also be pre-booked, and a valid Blue Badge is typically required for entry.

Arriving early is recommended, especially if you’re using unofficial parking. Traffic congestion builds quickly on matchdays, so allow extra travel time.

The stadium is designed to be accessible for visitors with disabilities, offering several features to ensure a comfortable matchday experience. These include wheelchair-accessible entrances, seating areas, toilets, and clearly marked signage throughout the venue.

Accessible seating is available in multiple sections, often with companion seating directly adjacent. These areas provide good sightlines and are located near accessible restroom facilities. Tickets for these seats can be booked online or at the ticket office, and it’s important to specify any support requirements during the booking process.

There are also designated accessible parking bays close to the stadium. These must be reserved in advance and require a valid Blue Badge for use. Access routes from these areas to the stands are step-free.

Additional services include hearing loop systems for those with hearing impairments and assistance from trained matchday stewards. Fans who need personal assistance can also request a companion ticket at no extra cost.

If additional help is needed, contacting the club’s disability access officer before matchday is recommended. They can provide tailored advice and support based on individual needs.

The stadium is well-served by public transport options. The nearest major railway station is Stoke-on-Trent, located approximately 2.5 miles from the ground. On matchdays, shuttle buses and taxis are available outside the station to help fans reach the stadium efficiently.

To travel by train, check national rail schedules to arrive at Stoke-on-Trent station at least 2 hours before kick-off. This allows time for the transfer to the stadium and any pre-match activities. Shuttle buses typically run from the station to the stadium at regular intervals starting 90 minutes before kick-off.

Local bus services also operate in the Stoke-on-Trent area. Routes may vary, but matchday-specific services are often added to accommodate fans. Check local bus operator websites for current route maps and times.

For those walking or cycling, there are pedestrian paths and cycle routes leading from the city centre to the stadium. Secure cycle parking may be available near the entrances.

Always allow extra time for travel on matchdays, as traffic and crowds can cause delays, especially closer to kick-off.

Yes, stadium tours are available and can be arranged through the club. These guided tours typically include access to behind-the-scenes areas such as the players’ dressing rooms, the pitchside tunnel, hospitality lounges, and the media zones.

Tours are usually scheduled on non-matchdays and may be available for individuals, families, or school groups. It’s best to book in advance through the official club website or by contacting the club directly. Group rates and educational packages may also be available.

A standard tour often includes:

– A visit to the home and away dressing rooms
– Walk through the players’ tunnel to the pitch
– Access to the dugouts and technical areas
– A look inside VIP hospitality suites and media zones

Fans with disabilities can request accessible tours, which follow step-free routes and include support from trained staff. It’s important to mention any access needs at the time of booking.

Tour availability may vary depending on the football calendar and maintenance schedules, so always check dates and times in advance.

On matchdays, a variety of food and drink options are available throughout the concourses and fan zones. Standard offerings include items like burgers, pies, hot dogs, chips, and vegetarian snacks. Soft drinks, tea, coffee, and alcoholic beverages (beer and cider) are also widely sold.

Food stalls are located in each stand’s concourse area, and service typically begins when the gates open—about 90 minutes before kick-off. Queues can be long shortly before the match or at half-time, so consider arriving early to avoid delays.

Payment is usually contactless or via card, though some stalls may accept cash. Prices are in line with standard stadium pricing, and combo deals may be available.

Fans with dietary restrictions should ask staff about allergens or request ingredient lists when ordering. Some gluten-free and vegetarian options are available, though choices may be limited.

Wheelchair-accessible kiosks are available in all main stands. If assistance is needed, stewards are available nearby to help with purchasing food or drinks.

Visitors to the area can enjoy several nearby attractions before or after attending a match. The stadium is located in the Trentham Lakes area of Stoke-on-Trent, which is close to a number of popular destinations for families and tourists.

Nearby attractions include:

– Trentham Gardens: A scenic estate with landscaped gardens, a shopping village, and a monkey forest.
– World of Wedgwood: A museum and factory tour experience focused on the famous pottery brand.
– Stoke city centre: Offers shopping, restaurants, and cultural sites including the Potteries Museum.

These attractions are all within a short driving distance or accessible by local transport. If you’re planning to visit on a matchday, allow extra travel time due to road congestion and crowd movement.

For fans staying overnight, there are hotels and lodging options nearby. Booking accommodation in advance is recommended, especially during high-profile matches or holiday weekends.

Accessible facilities vary by attraction, so it’s wise to check each site’s website for specific details about parking, entryways, and support services.

Matchday culture is a key part of the experience at the stadium, especially for home fans of Stoke City. The atmosphere is known for being passionate, particularly in the Boothen End, where the most vocal supporters tend to gather.

Fans typically begin arriving around 90 minutes before kick-off, with many visiting local pubs or gathering in family zones and concourse areas. Club chants, merchandise sales, and food stalls are all part of the pre-match build-up.

There’s a strong tradition of community and loyalty among supporters, and visitors are usually welcomed, especially when respectful of the home crowd. Wearing team colours is common, though away fans are advised to stay within designated areas.

The club actively promotes a family-friendly environment and has zero tolerance for discriminatory or abusive behaviour. Stewards are present throughout the stadium to ensure safety and assist with any concerns.

Visitors with disabilities can expect a welcoming environment, with staff trained to support fans of all needs. It’s a good idea to inform the club of any specific requirements in advance to ensure a smooth experience.

Since its opening in 1997, the stadium has undergone several upgrades to enhance fan experience and meet modern standards. Originally called the Britannia Stadium, it was built to replace the historic Victoria Ground and initially held around 28,000 spectators.

Significant developments include:

– The addition of new seating, increasing capacity to over 30,000
– Installation of LED floodlighting and improved pitch drainage
– Enhanced hospitality areas, media zones, and player facilities

In 2017, extra seating was added to the corner between the East and South Stands. The pitch was also upgraded in 2012 to a Desso GrassMaster hybrid system, providing better durability and playing conditions.

Although not initially built with eco-friendly features, recent improvements have focused on energy efficiency and waste management.

The stadium continues to serve as a multi-use venue, hosting youth internationals, concerts, and community events, in addition to league football. Despite modernisation, it maintains strong ties to its roots through traditions and local fan culture.